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11 Luxury Branding Trends To Pay Attention To

Inkbot Design

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 74
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The biggest trends in graphic design for 2024, as predicted by the creative industry

Creative Boom

Ragged Edge's work for Marshmellow The world of graphic design is constantly evolving, with new trends emerging all the time. Here, we explore eight of the most hotly anticipated trends for 2024 based on the insights of industry experts. Mark Richardson, designer and founder of Superfried , has spotted this trend too.

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Fonts for Luxury Brands

I Love Typography

And there’s a big overlap between the kinds of fonts used in fashion (especially the high-end stuff) and those used for other luxury brands.

Fonts 364
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Carla Palette's identity for furniture brand Tresi is founded on radical honesty

Creative Boom

Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. Much like the fashion category, the interior design category operates in trends that recycle over time," says Cara.

Brand 433
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A showstopping feast of packaging design inspiration, as winners announced in Pentawards 2023

Creative Boom

Those celebrating today include leading names such as Backbone Branding, Armenia (boasting nine awards), Auge Design in Italy – with six winning titles, along with Agency of The Year – and James Cropper Luxury Packaging scooping six awards in total. And there were many elements that spark purpose and positive actions.

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'It's out there: just go and look for it': Denomination's Margaret Nolan on finding analogue inspiration in a digital world

Creative Boom

The Sydney–based designer has nearly three decades of luxury drinks experience and has worked with world-renowned brands, including Penfolds, Chateau Ste Michelle, Duckhorn, Yalumba, Chapel Down and Nieto Senetiner. Seeing how old traditional brands can move into a new era when they do it really well is compelling.

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Luxury Brand Marketing & High-End Branding

Inkbot Design

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Defining Luxury Brands What determines when a product or service qualifies as luxurious?