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The 20 illustrators inspiring us the most in 2025

Creative Boom

The consensus from industry leaders is that to survive as a freelancer , illustrators need to double down on what makes them unique and carve out a distinctive style to set them apart. However, it can be helpful to draw inspiration from others who have succeeded in this quest. That's easy to say, difficult to do, of course.

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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

A cross between tennis, badminton, and table tennis, it's played on a badminton doubles-sized court using paddles and a hollow plastic ball with holes – also known as a wiffle ball. Caddyshack's country club Bushwood provided some inspiration for Picklewood's name. And the gopher from the film inspired Picklewood's woodchuck mascot.

Brand 449
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New posters by CPB London highlight the sexist double standards in the words we use

Creative Boom

The Double Standards campaign results from a partnership between CPB London and media agencies Assembly, Goodstuff and Open Media, public relations agency KWT Global, and multilingual content activation agency Locaria. By creating a visual, stark contrast between the labels, we're asking people to change their words, to change the narrative."

Agency 493
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Brooklyn Museum has a new look inspired by its 200-year history and architecture

Creative Boom

The new identity draws inspiration from these two centuries of history. The designers have introduced an intriguing element here: two dots bookending the logo, inspired by the punctuation framing the names of ancient thinkers on the building's facade. And there's no better time to launch it than our 200th anniversary."

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Sofia Pusa's brand refresh for a Finland photography agency is inspired by the crucial F-stop

Creative Boom

The design of the letter 'f' is inspired by the shape of the aperture blades inside a camera lens. "By The letter 'f' followed by slash has a double meaning standing not only for F-stop but also Fotonokka's role as an umbrella brand representing a diverse roster of artists.".

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50 fonts that will be popular with designers in 2025

Creative Boom

Plus, for further inspiration, our 2024 list is still very much worth looking at too. The regular and italic weights create a warm atmosphere, drawing inspiration from 16th-century French type designer Robert Granjon. It features two axes, weight and optical size, offering versatility for text and display applications.

Fonts 540
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Tina Touli on designing for designers and the double-edged sword of creative freedom

Creative Boom

"It's quite challenging because you could face quite a lot of criticism and everything – it has to be something that can be inspirational and which people find interesting," says Tina.

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