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50 fonts that will be popular with designers in 2025

Creative Boom

Gamuth Sans by Production Type Gamuth Sans is a versatile sans serif with elegant curves ideal for branding. Combining humanist warmth with rational precision, it's designed for UI applications. Paramount by Production Type Paramount is a modern sans-serif with clean lines and a bold character. Retail by Oh No Type Co.

Fonts 540
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Richard Turley gives Air’s identity space to breathe through simplicity and parody

Its Nice That

Words Paul Moore — Date 16 July 2025 Work Creative Industry Product Design Web Design Identity App Branding We can all sniff out a pretentious rebrand. Sometimes the really intelligent design choices happen right in front of you whilst you’re too busy looking for the ulterior motive.

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Inclusive Sans expands upon Penguin’s history with playfulness and curiosity

Its Nice That

POV Forward Thinking Review of the Year Editorial Team Jenny Brewer Olivia Hingley Ellis Tree Elizabeth Goodspeed Liz Gorny Extra nice Extra Search Account Social Inclusive Sans expands upon Penguin’s history with playfulness and curiosity Accessibility and boldness are the key focus in Olivia King’s customised typeface for the publishing giant.

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Collins rebrand for Muse Group channels the invisible phenomena of experiencing music

Its Nice That

With no shared voice or central purpose to their identity, Collins stepped in to unify their products with musical, kinetic typeface and rebrand visuals to close what Muse Group calls “the gap”, a space between one’s ambition and their ability to express it, a place where 90 per cent of guitarists stay indefinitely. “We

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Photography as a wordless diary: Yasuhiko Iida’s new photobook humanises London

Its Nice That

View more from Book Inclusive Sans expands upon Penguin’s history with playfulness and curiosity 8 days ago Work Creative Industry. Designer as maker: Rebecca Wilkinson’s material investigations reveal design to be a practice of labour (and love) 3 July 2025 Work Graphic Design.

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Using simulation models in UX research

UX Collective

It borrowed from the social sciencesfor example, surveys from psychology and sociology, qualitative approaches from ethnologyand also borrowed usability testing from industrial design. When you just dont have the user data you need Maybe your product is new. Most of UX research sticks to surface-level methods.

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Society drives how we build products, create brands, and design experiences

UX Collective

If a brand is more important than the product, then is the experience more important than the brand? If the products are similar, what makes them unique? What does the user or customer find important — The brand, the product, or the experience? Conversely, can a negative brand image make a great product obsolete?