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Today's audiences are craving authenticity, with brands shifting from selling products to experiences and human connections. In an era where visual content is increasingly paramount, staying ahead of photography trends has never been more crucial for designers. Photography Trends 1.
Product Packaging: Designers are experimenting with minimalist packaging that features one or two maximalist elements—such as a striking illustration or bold typography—making products stand out on shelves without overwhelming the consumer. This speed enhances productivity and allows for more rapid experimentation.
But considering the increasing maturity of tools and applications, there's no point watching from the sidelines any more." The craft renaissance As another element to the backlash against AI, along with a broader rejection of mass production and digital saturation, there's a growing appreciation for craft and heritage in design.
But with that comes a million products, all vying for attention – against both each other and knock-off versions on sites like Teemu. From New York to Seoul, they demonstrate how great branding can elevate health and beauty products from mere commodities to transformative experiences that resonate with people's values.
HALFDAY, known for its prebiotic iced teas with all-natural ingredients and reduced sugar, already had a product that ticked all the functional boxes. The classic taste sitting at the heart of HALFDAY's product was inspired by those '90s brands," Bruce says, "so it felt natural to capture that spirit but modernise it for today's audience."
Studio Up North (SUN) has rebranded accessible bathroom designer and manufacturer Fitzroy of London, giving it an identity that reflects the craft and quality of its products while unifying its portfolio under one name. It conveys the emotional appeal of the products to win a lasting place in customers' minds.
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Now, with the demand for live event illustrators increasing, artists have the opportunity to increase their earnings if they have the skills to capture people, products, and ideas quickly in a unique style. Like other live event illustrators, Jo is sometimes commissioned to customise her client's products for attendees. "I
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Examples of AI-Assisted Creativity in Action Generative Design in Architecture and Product Design AI-powered generative design tools like Autodesk’s Fusion 360 use machine learning to generate optimized design options based on specified parameters, such as materials, strength, and aesthetics.
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Product Box Mockup Psd 14. This saves time and boosts productivity, leaving you with more energy to focus on other aspects of your project. Plus, if you’re working with clients or stakeholders, they can see a realistic representation of your design in its intended environment, which can increase buy-in and reduce revisions.
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Toma points out that the design team then had to find "the right balance between brand and product" despite the urge to experiment with exciting graphic devices, "be it iconic display fonts, intricate colour combinations, or detailed illustrations".
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We created a simple system that combines a cream background, a texture across the bottom third of the can, and an illustration by Simon Spilsbury that ties it all together with the product name," Skinner explains. Each label features a quirky, scene-stealing character that adds an element of surprise and delight.
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We realised that there's interest in many other areas of the visual arts such as CGI, post-production, art, graphic design, even makeup," Karl explains. "So They're doing multi-level types of visual media skills, from After Effects to Premiere Pro to photography to post-production." Photographers are directing commercials.
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We're working on a range of initiatives: everything from launching a Red Antler store to developing our own product, creating a zine, and building an AI module that tests out quirky brand product ideas. A lot of FMCG brands are looking to 'premiumise' their products to stay relevant in this movement."
Audience engagement : A well-chosen soundtrack can keep viewers watching longer, increasing engagement metrics across platforms. Studies have shown that videos with appropriate background music can significantly increase watch time and reduce bounce rates, leading to better performance in algorithm-driven platforms.
Download Valinguan Condensed Font Introducing our new Valinguan Condensed, modern sans serif font with elegant style this is perfect for branding, logos, invitation, magazines, product packaging and more. Wondera is a modern and simple font, best used as a display for headings, logos, branding, magazines, product packaging and invitations.
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We've all seen the new Toys R' Us spot , and many of us are horrified by its implications and the increasing rise of AI. Animation studio Tentacle Media has decided to remind us of the wonderful human touch of creativity with the launch of its first physical product. So why their first product?
They wanted their customers to love the brand, not just the product, deeply." We imagined that once people connected with the product and brand, this would sum up the feeling, and they might want to stick it to their laptop," reasons Chris. And that applies just as much to marketing as anywhere else.
Hence, the product is named Three Rules of Authentic Trappist, and the packaging explains these three rules via lavish illustrations, carefully drawn by Svetlana Molodchenko an artist deeply inspired by ancient, illuminated lettering, the monks who created it centuries ago and the gothic cathedrals they worshipped in.
The question was: How could they amplify the quality and natural goodness of their products while also staying true to their heritage? This single-minded insight fuelled us to create an unquestionably juicy brand identity packed with as much personality and zest as the products themselves," he adds.
Building trust in Airtm's products and services also helped differentiate the digital wallet from its competition and became the foundation of the entire brand. "At Rounding off the new identity is a series of custom illustrations created at DesignStudio and developed with the Airtim product team.
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The illustrations help add flourish to a suite of different situations, bringing the brand's insurance products to life in an entirely new way. But why the need? Go.Compare approached London studio Ragged Edge to help it continue to stand out in an increasingly competitive marketplace. It's smartly done.
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