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The eight things illustration agencies are looking for in 2025

Creative Boom

We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year. By Kyle Platts, Brilliant Artists We picked the brains of experienced illustration agents at Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank and Norte for their take on the coming year.

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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

Brand idea "A two-year project with so many moving parts was always going to be a challenge; which is probably why we've loved working on this rebrand and digital overhaul with Chester Zoo so much," recalls Cat How, founder and ECD of How&How. But behind the scenes, there's a lot more going on. So they turned to How&How.

Education 518
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The eight things illustration agencies are looking for in 2025

Creative Boom

We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year. By Kyle Platts, Brilliant Artists We picked the brains of experienced illustration agents at Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank and Norte for their take on the coming year.

Agency 447
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Why motion is the future of brand identity, and how to do it right

Creative Boom

For tech refurbishment platform Back Market , for instance, motion identity became more than just animation: it was a dynamic way to embody the company's commitment to sustainability. Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

Image licensed via Adobe Stock We speak to the great and the good to get the temperature of the industry as we head into the halfway point of the 2020s. As we approach 2025, the creative industry stands at a fascinating crossroads. The rapid evolution of AI is reshaping how we think about design. Beyond that, new AI platforms like Exactly.ai

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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. Clients come to us for our expertise, so it's important they give us the creative freedom to do what we do best. It all comes down to trust.

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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

An important part of freelancing is planning ahead and ensuring there's enough work coming in to pay the bills. It's all in the details While AI image generators can produce impressive results, logic and important details can sometimes be misinterpreted. Some forward-thinking about how to approach AI could help your career flourish.