Remove iconic-logo-redesigns
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Why accessibility shouldn't compromise on aesthetic

Creative Boom

According to customer feedback, the scheme's old logo was causing some confusion and had been interpreted as a sun, a flower, petals, an abstract shape, and more. SomeOne also worked closely with members of the disabled community to develop a set of icons designed to help users navigate products and services quickly, easily, and clearly.

Brand 515
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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

As the long-term brand agency partner of McCain Foods, BrandOpus had recently worked on the McCain global identity in a bid to make the McCain brand more iconic and build a more consistent visual identity system globally. The studio also led the redesign that was carried out back in 2013.

Portfolio 426
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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

As a result, Stink Studios has developed a dynamic design system that celebrates Riot's iconic 'fist bump' logo and injects its identity through every medium, from in-game visuals to social posts and live events. The design system also places Riot's iconic characters centre-stage, casting them as brand ambassadors in their own right.

Media 471
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Taxi Studio designs stand-out identity for Carlsberg Elephant

Creative Boom

With such an iconic product and name to work with, our goal was clear: create a bold and unforgettable identity that would elevate the brand and make it unmissable." Duffy describes how they blended "the iconic curves and strokes of the Carlsberg logo with bold, modern elements to create something truly memorable".

Marketing 269
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B&B Studio revamps Yeo Valley Organic to sow success for the future

Creative Boom

While the brand logo has been evolved, its hand-drawn typography and iconic heart shape have been maintained. Meanwhile, for the Kefir and Greek recipe products, B&B worked on renaming, re-messaging and more drastic redesigns overall.

Portfolio 217
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Tropicana amplifies its orange with a new identity by Sunhouse

Creative Boom

Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new campaign, 'THAT juice'. He believes that the orange puts originality back at the heart of the story.

Brand 455