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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong. At the start of each new project, we engage the entire team in the ideation process from the outset, including junior designers and interns," says Vander Herberg.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

The rapid evolution of AI is reshaping how we think about design. Their insights reveal a complex landscape where technology and humanity intersect in unexpected ways. Because it's no exaggeration to say that this moment feels like it's going to be pretty pivotal in design history. Beyond that, new AI platforms like Exactly.ai

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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. Breaking Away from the Past GF Smith's previous identity, designed in 2014, was widely respected in the design world.

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OFFF Barcelona: 25 Years of creative evolution and community

Creative Boom

How the festival became a global movement at the intersection of design, art, and technology plus what's next for its milestone year. What started as an online hub for Flash animation lovers quickly became a live event that would eventually become a cornerstone of the global design community. And the timing couldn't have been better!

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Inside the thinking behind Frontify Futures' standout brand identity

Creative Boom

Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Gallen, Switzerland—Frontify's HQ—nudges the wheel unpredictably off-centre. Human and machine.

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Inside Outline: the South Carolina studio bringing brands' inner truth to life

Creative Boom

We've worked with everyone from custom jewellery designers to fancy canned beans, organic cotton undies to chef-made hot sauces and Michelin-starred restaurants." Diners are treated to menus, merch, coasters, signage, and even servers' uniforms designed as part of the project." The studio describes itself as 'foundational'.

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'The future of work is wobbly': NB Studio's off-kilter rebrand for Streamtime

Creative Boom

But its identity and website needed an overhaul. The new identity system is centred around a dynamic set of abstract shapes based on the product's current interface, but now more joyful, tactile, and slightly off-kilter. Our core shapes transform into expressive icons that capture a wide range of human emotion, explains NB.