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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

The rapid evolution of AI is reshaping how we think about design. That's how Jan Eumann, executive creative director at Wolff Olins , is feeling right now, anyway. Instead, we focus on where society is headed and how we can have a meaningful impact where it matters.

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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

Illustration by Tom Woolley As AI-generated artwork becomes more common, many illustrators worry about being replaced. But by understanding AI's limitations, refining a unique style, and embracing new tools, creatives can stay ahead. Illustrator Tom Woolley shows us how to future-proof your career in an evolving industry.

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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

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OFFF Barcelona: 25 Years of creative evolution and community

Creative Boom

How the festival became a global movement at the intersection of design, art, and technology plus what's next for its milestone year. I was surprised year after year, watching how this idea was turning into a professional event and thinking all the time, how we can make this organically better for those who attend," he explains.

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Creative Insights: Data-Backed Trends to Help You Design Successful Content

In today’s competitive markets, how do you make sure that your content not only stands out but performs well? How can you predict whether certain design choices will result in clicks, engagement, downloads, and other drivers of ROI? How to access complimentary resources to bring these trends to life in your work.

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The 20 illustrators inspiring us the most in 2025

Creative Boom

The twin threats of generative AI and an ongoing financial squeeze make earning a living a real challenge. From Paris to La Paz, London to São Paulo, these artists are using their platforms to tackle social issues, celebrate cultural diversity and remind us of the irreplaceable magic of human hands at work.

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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

That quote, 'Design is thinking made visual', "perfectly sums up how we approach every project," says Abbas Mushtaq, Alphabet's co-founder and creative director. For us, it's all about being genuine and really getting to know what our clients want to express," he continues. "We It all comes down to trust.

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