Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand
Creative Boom
OCTOBER 15, 2024
How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. Enter Wild Thingz (previously Just Wholefoods), the latest star of How&How's branding efforts. This was a full brand build – from concept to launch and beyond.
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