Creative Boom

OCTOBER 10, 2023

It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. It may seem like a long time, but it meant we could build something that works for everyone and something all of Deliveroo can be proud of," says Emily Somers, global director of brand and creative.

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Creative Boom

APRIL 21, 2024

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. A film documenting the process will launch later this month. Titled 'Recycle Me', the campaign debuted this month in Latin America.

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Creative Boom

MARCH 25, 2024

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

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Creative Boom

JUNE 20, 2022

Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. Here we present a great example of how to do it right and chat to its creator, Lynne McCusker , to find out more about it. Her clients include L'Oréal, ?Law

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Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

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Creative Boom

APRIL 8, 2024

Global branding studio A LINE has rebranded the new cyber security platform Rotate – formerly Armoz – ditching its corporate look and feel for a friendly and intelligent identity. Since the company wanted to focus on growth in the US, its brand needed to appeal to small to medium-sized businesses and enterprises in North America.

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Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. How many have you heard of? Read on to find out.

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Creative Boom

SEPTEMBER 12, 2023

London agency Fellow Studio explain how they collaborated on developing this new brand. So, there's definitely room in the market to build a brand people can trust. So, there's definitely room in the market to build a brand people can trust. That leaves a gap in the market that the new company Holiday Best aims to fill.

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Creative Boom

SEPTEMBER 4, 2023

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. Yannick zur Strassen explains how his studio developed a new visual identity and strategy. The studio partners with visionaries, businesses and agencies to shape future brands.

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Creative Boom

JANUARY 31, 2024

Launch video outlines ongoing ambition to change corporate attitudes to disability. And the campaign to promote the event has begun with a launch film created by creative agency adam&eveDDB and directed by Dan DiFelice in partnership with Biscuit Filmworks. SYNC25 aims to effect radical changes for the lives of the 1.3

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Creative Boom

FEBRUARY 8, 2023

Since its launch last November, the fair trade sleep brand Earthfoam has been developing products made from 100% natural materials like natural rubber, wool and cotton. Its in-house creative director crafted something special for its identity that champions the brand's sustainable credentials.

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Creative Boom

SEPTEMBER 20, 2023

Kit & Kin was known for its mother-and-baby products but needed to extend its brand to a broader range of household goods. We explore how B&B Studio moved things forward. But how many people actually buy such products? In theory, we all like the idea of products that protect the environment.

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Creative Boom

MARCH 25, 2024

Northern native Hello Rabbit – aka Helen Rabbitte – tells us how she went from working at a posh popcorn brand to getting in with the top dogs in the music industry. Rabbitte began her career at the snack brand Proper Corn, where she worked for three years. "At Nostalgic and contemporary, north and south, surreal and calming.

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Creative Boom

JANUARY 21, 2024

In fact, they made so much noise about the need for an equivalent event up North, that countless design partners and brands have signed on to support the cause. And now for 2024, they're launching the Northern Design Festival. And now for 2024, they're launching the Northern Design Festival. How AI will not steal your job. :

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Creative Boom

SEPTEMBER 11, 2023

Welsh publisher Atebol planned to expand its operations and needed to revitalise its branding accordingly. Cardiff agency Clout explains how it took two disparate inspirations and made them work together beautifully. Consequently, all publishers, large and small, must be flexible, adaptable and open to change if they want to survive.

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Creative Boom

DECEMBER 19, 2023

NotOnSunday's experience in branding Unspun offers a number of useful pointers. Unspun is a Premium CBD brand based around products created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California. This is where the Unspun brand was born.

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Creative Boom

DECEMBER 3, 2023

The design agency has hit all the right notes with its new branding for the UK domestic abuse and sexual violence charity. And that's exactly what Osch , a design agency established by Oscar Park and Chloë Roach, have managed with their new branding and website for Tender. And there's nothing wrong with that.

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Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

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Creative Boom

FEBRUARY 12, 2024

Launched in 2006, it's long specialised in reality shows alongside original dramas aimed at a younger audience, such as Gossip Girl, Arrow, Jane the Virgin and Riverdale. In the words of DixonBaxi, this is: "A voice-led brand that brings a dash of spice to everything it does. Its expanded version, in particular, is truly eye-catching.

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Creative Boom

DECEMBER 5, 2023

Leading consumer pet brand Omlet has collaborated with Ragged Edge to create a unique new identity which considers the world from a pet's point of view. When it comes to pet branding, it's all too easy for companies to fall into the familiar tropes. By doing so, it hopes to propel the company into international popularity.

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Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. We explore how Wolff Olins partnered with LG to help them visually convey their message that 'Life's Good'. Additionally, the launch featured social content on 159 social channels in 80 countries.

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Creative Boom

FEBRUARY 7, 2024

We caught up with her to hear about how she made her first 1,000 followers and how a series of failures made her successful. It's a passion that has turned into a career, as today, she collaborates with brands to make murals, packaging, and even clothes and accessories. This sort of passion is hard to contain, though.

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Creative Boom

NOVEMBER 30, 2023

This week, Reddit saw the launch of its new visual identity courtesy of Pentagram. Still featuring its "loveable, genderless" mascot, Snoo, it shows how the platform has grown up since 2005. Reddit is an American social news aggregation, content rating, and discussion website (just in case you need the Wikipedia description).

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Creative Boom

FEBRUARY 27, 2023

Credit: How&How / Sauce Labs Sauce Labs , a leading software testing platform, has launched a colourful new brand by How&How. Apps, the web, and digital shape how we experience the world today. The core idea elevates developers to their rightful place as modern world heroes. Accelerate.

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Creative Boom

MAY 29, 2023

Premium brand Colour Mill needed help to stand out from the crowd, so it turned to Universal Favourite to give it a fresh new identity. But although the quality of Colour Mill had already made it a household name among cakers and bakers, its branding wasn't communicating that message. Food colouring products aren't all the same.

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Creative Boom

MAY 27, 2024

After being diagnosed with Lupus, Caragh Keane created Superkeen, the UK's first Auto-Immune Friendly food brand focused on anti-inflammatory diets. From this, an inclusive food brand called Superkeen was born, the UK's first Auto-Immune Friendly (AIP) brand.

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Creative Boom

NOVEMBER 7, 2023

New York's leading cannabis dispensary, Gotham , is rolling out (forgive the unintended pun) a new campaign that hopes to redefine how we think of marijuana today. Hitting street and subway posters plus digital screens this week, the ads are centred around how it greets customers at its flagship store in Lower Manhattan's East Village.

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Creative Boom

JANUARY 28, 2024

Any consumer-focused launch in the crowded financial services sector can be difficult, so Octopus approached London-based Output – an independent, female-led studio – with the intention of creating a brand identity which tapped into the emotional gravity of 'life's big moments'.

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Creative Boom

OCTOBER 17, 2023

He chats to us about how he put them together, and why they should be on your Christmas list. His other titles 'Book of Branding' and 'Book of Ideas' have received hundreds of five-star reviews and have become go-to resources for entrepreneurs, visual designers, brand creators and others forging ahead in the world of creative direction.

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Creative Boom

APRIL 10, 2023

Branding a community interest company involves a mind-shift when it comes to values, as Without's work with Social Impact Coffee shows. So we were intrigued to hear about the launch of Social Impact Coffee, a new speciality roastery that believes every cup of coffee shouldn't just taste good but do good.

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Creative Boom

NOVEMBER 16, 2023

Developer HBD is set to launch Island in 2024, a large net zero-carbon workspace offering private offices and an entire ground floor dedicated to informal working, eating, meeting and events. With a thriving local creative community, it's only natural that HBD wants to appeal to the people it hopes to attract. But it doesn't stop there.

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Arts and Crafts Illustration Illustrator Fashion 521

Creative Boom

APRIL 3, 2023

In the world's largest legal cannabis market, how do you stand out from the crowd? The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding.

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Creative Boom

FEBRUARY 9, 2022

But for the irresistible crisp's new brand positioning, Pringles has worked with London-based advertising agency Grey to create a new campaign that will blow your mind. Titled 'Mind Popping', the brand refresh kicks off this week across TV, VOD, online video, social media and out of home advertising.

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Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. We explore how London studio Free The Birds made it happen. More recently, the company partnered with London-based design studio Free The Birds to develop a global rebrand as part of a long-term strategic brand refresh.

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Brand Branding Packaging Design Advertising 450

Creative Boom

MAY 12, 2024

The London agency reveal how they developed the visual identity of Trulli Ulivi, a new brand of high-quality Italian olive oil. The brand is now launching with a flagship extra-virgin olive oil, which encapsulates the producer's commitment to its home city of Ostuni through every aspect of its production and design.

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Brand Branding Arts and Crafts Agency 402

Creative Boom

MARCH 6, 2023

Popular flame-grilled chicken chain Nando's has turned up the heat on its brand identity with the launch of a new sonic logo and the debut of a short film directed by Jonathan Entwistle. And now Nando's is getting in on the action with the launch of its new branding platform: This Must Be The Place.

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Creative Boom

APRIL 24, 2023

While the 2020s has certainly been a tumultuous decade, world events have accelerated existing business, technological and cultural trends in a way that's brought design skills into high demand as brands across the globe scramble to adapt, evolve and survive. And that means studying how type works in a physical environment.

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