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How to Brand a Startup from Scratch

Inkbot Design

How to Brand a Startup from Scratch. Whether you’re trying to create a buzz, build brand awareness, or want to make a name for yourself, the way you brand yourself is essential to your success. As a startup, brand recognition can make or break your business. 2 – Set Yourself Apart.

Brand 96
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Fiasco creates new identity and digital home for a company on the cusp of revolutionising aviation

Creative Boom

Vertical Aerospace, a Bristol-based pioneer in eco-friendly aviation, has partnered with Fiasco to redesign its brand and website. This collaboration highlights Vertical's journey from startup to industry leader in the field, reflecting its commitment to transforming urban air travel into a sustainable, zero-emission reality.

Digital 410
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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

Sports 463
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Koto brings editorial finesse to Index Ventures’ new publishing brand

Creative Boom

Brand and digital studio Koto has partnered with Swiss venture capital firm Index Ventures to launch a new brand called Index Press as the firm consolidates its three decades of company-building insight into a bespoke series of physical publications and online resources. Collaboration was key to managing stakeholders.

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How&How helps a carbon-neutral concrete startup 'spread the hard truth'

Creative Boom

How&How has created an identity for a new zero-carbon alternative to concrete. The brand is centred around its maker's huge ambition to reinvent the world's most "overused and abused" building material – one that's currently responsible for eight per cent of global emissions. The logo was then rooted in this approach.

Brand 300
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. How many have you heard of? Read on to find out.

Agency 412
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Ed Little of Regular Practice on what the next wave of branding design will look like

Creative Boom

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. I think it's down to many things," he responds. "I I think it's down to many things," he responds. A good dose of humour.

Brand 326