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Should companies rely on ‘do it yourself’ graphic design?

Designer Daily

It requires knowledge of color, art history and theory, fonts and other topics that can impact the story you want to tell through your campaign. Think of the yellow McDonald’s brand, or Nike’s distinctive swoosh. If money is tight, at least get your logo designed by a professional. Design is not just about creating things.

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History Of The McDonald’s Logo Design Evolution

Inkbot Design

History Of The McDonald's Logo Design Evolution McDonald's, the world's largest and most iconic fast food chain, is arguably more famous for its golden arches logo than its mouthwatering menu. In 1955, Kroc opened his first franchise in Des Plaines, Illinois and acquired the rights to the McDonald's name.

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Secrets of Iconic Logos: Discovering Why They Work

Inkbot Design

Secrets of Iconic Logos: Discovering Why They Work Are you one of those people who can recognise a brand instantly based on its logo? Congratulations, you have been exposed to the power of an iconic logo! In this article, we'll reveal the secrets behind iconic logos and explain why they work the way they do.

Brand 145
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Good Logo Design: What It Is and How to Achieve It

Inkbot Design

Good Logo Design: What It Is and How to Achieve It In today's world, where attention spans are rapidly shrinking, a logo is often the first and sometimes the only thing people notice about a brand. This article will explore the essence of good logo design and provide actionable tips on achieving it.

Branding 137
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The 100 Most Famous Logos of All-Time

Inkbot Design

The 100 Most Famous Logos of All-Time. There are hundreds or more companies with famous brand logos, for almost all product ranges available in the market. Under such dense competition, creating individuality for a brand is difficult, even with a famous logo design. The 100 Most Famous Logos of All-Time.

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Two rare Black Pencils among the first winners of the 2022 D&AD Awards

Creative Boom

This campaign won over the judges thanks to its clever and funny use of imagery, which cleverly works the Pepsi logo into the crumpled up logos of fast food labels such as Burger King and McDonald's. The Unfiltered History Tour – …ebchutney (Yellow Pencil). For When It's Time – Energy BBDO (Yellow Pencil).

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The 15 Most Iconic Logos of All Time

Inkbot Design

The 15 Most Iconic Logos of All Time Logos are an essential part of any brand's identity. An iconic logo transcends branding and becomes a cultural symbol, instantly recognisable even by those unfamiliar with the company or product. This article will explore 15 of the most iconic logos ever created.