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Proving B2B Can Be Beautiful: Base Design's new identity for the SCDH

Creative Boom

The global studio's rebrand for the Swiss Center for Design and Health brings the centre's pioneering healthcare to life with striking visuals and a clear, accessible identity. It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. We discover more.

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Carl Rylatt of UnitedUs on how to use symbols in graphic design

Creative Boom

Cambridge Healthcare Research Symbols are a powerful asset in your graphic design toolkit, but you must know how to use them correctly. Just ask Apple, Shell, Pepsi and others how powerful it is to have one global logo that instantly communicates their brand and values wherever you are in the world. What is a symbol?

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Future Docs' sector-defying identity by Unfound aims to get more students through med school

Creative Boom

After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website. More recently, in the budget announcement on 6 March, Chancellor Jeremy Hunt confirmed an additional £2.5

Education 500
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E45's inclusive new identity is inspired by the flexibility of skin cells

Creative Boom

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints.

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Chloe Norman on her fun character designs for an award-winning restaurant

Creative Boom

It's a clever word combo nonetheless, and thankfully, the founders of this new fast-food brand had the sense to commission brand mascots that could sell the idea visually, helping its meaning become immediately obvious. The two characters are a development of the core element of their brand: the 'o' in the logo," she explains.

Branding 496
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Should creatives be thinking about Gen Beta already?

Creative Boom

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

Education 239
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Healthcare Branding: Caring for Your Practice’s Reputation

Inkbot Design

Healthcare Branding: Caring for Your Practice's Reputation Have you ever wondered why some medical practices attract patients like bees to honey? Nine times out of ten, it boils down to branding. A potent healthcare brand is like a magnet, drawing in those seeking top-notch care and leaving competitors in the dust.

Brand 98