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The rise of the creative generalist: why being 'good at lots of things' is becoming a superpower

Creative Boom

And those who prefer to (say) juggle illustration, web design, photography and a bit of copy on the side might just be built for this new era. Designer and creative consultant Mike Hindle puts it succinctly: "For years, creatives were told to niche down, specialise, pick a lane. In 2025, versatility is the real flex.

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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market. Design-wise, the label balances familiarity with flair.

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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Laura's selection of books offers a unique mix of thought-provoking ideas, ranging from environmental manifestos to design philosophy. MC24 is the next generation.

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D&AD Awards 2025: who won what?

Creative Boom

In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing. In 2025, you have to do both.

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How to Design an Impactful Poster: 11 Essential Tips for Maximum Attention

Designer Daily

So, how do you design a poster that breaks through the noise? Define Your Marketing Goals Before Designing A successful poster starts with a clear objective. Align design aesthetics with their tastes. Tailor content and design accordingly. Billboards, social media, or street marketing? Hierarchical (e.g.,

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Every creative should know about these 25 design studios and learn from their inspiring work. In a world overflowing with creativity and design innovation, there are thousands of outstanding design studios to be inspired by. The studio fuses strategy with design to create dynamic and culturally relevant work.

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How The Designers Foundry went from side project to global type provider

Creative Boom

Bisel by The Designers Foundry The New Zealand type foundry has been offering quality, accessible and interesting typefaces to designers since 2012. Since then, this New Zealand foundry has carved out its niche in the competitive world of typography through a combination of accessible design and creative merchandising.