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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market. Design-wise, the label balances familiarity with flair.

Portfolio 341
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Laura's selection of books offers a unique mix of thought-provoking ideas, ranging from environmental manifestos to design philosophy. MC24 is the next generation.

Branding 433
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Every creative should know about these 25 design studios and learn from their inspiring work. In a world overflowing with creativity and design innovation, there are thousands of outstanding design studios to be inspired by. The studio fuses strategy with design to create dynamic and culturally relevant work.

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Campbell Hay crafts new place brand for Islington Square

Creative Boom

Islington Squares transformational rebrand seeks to attract people to the site through bold motion graphics and a welcoming tone of voice. Campbell Hay's design team has worked on everything from the initial marketing suite, placemaking strategy and initiatives to their latest rebrand. "We

Branding 407
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How The Designers Foundry went from side project to global type provider

Creative Boom

Bisel by The Designers Foundry The New Zealand type foundry has been offering quality, accessible and interesting typefaces to designers since 2012. Since then, this New Zealand foundry has carved out its niche in the competitive world of typography through a combination of accessible design and creative merchandising.

Fonts 459
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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains.

Branding 435
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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs. BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. The studio also led the redesign that was carried out back in 2013.

Portfolio 430