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JKR overhauls RSPCA’s identity to align with its newly defined purpose

Creative Boom

As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). Animal iconography also features across the new brands, with an animal reflective of the regional wildlife matched up to each location.

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New book by Ben Tallon explores what creativity is, and how to embrace it

Creative Boom

After two years of writing, Ben is now finally releasing The Creative Condition : a body of work exploring human creativity. Consequently, in 2013, he began conducting a series of conversations to better understand how creativity behaves from person to person and its value in broader society and business.

Education 407
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Jump around: Majefa's new identity features type that moves to the music

Creative Boom

Since 2007, Majefa has been bringing rave to the city of Manchester with premier events featuring some of the biggest names in the genre. Now in its 16th year, the organisers felt it was time for a refreshed identity which reflected its maturity and opened it up to different styles of dance music.

Fonts 452
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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

Enter global branding strategists Robot Food, who have stripped back the fundamentals of ESN's existing identity and built something bigger and better in its place. Now, it has more motion and movement to it." But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

Sports 400
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Creatives are saying social media is over… so what next?

Creative Boom

Right now, many of you are saying that's how social media feels. Facebook's now been around for almost two decades. And while many of us joined these platforms during their fun, "anything goes" eras, when everything was about the users, now it's all about the algorithms and their use to make venture capitalists vast amounts of money.

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Emil Paun's sci-fi illustrations imagine a more hopeful future for humanity

Creative Boom

My ultimate goal is to get better at doing what I do and get some eyes on my work. This desire to get better coincided with a huge development in Emil's life. "I I am a father to a young son, and I hope he will grow up in a better world. "Do I'm still trying to rebalance now." One thing I like is furniture," he reveals.

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Mother takes inspiration from the traditional butchers to give Fork & Good a refresh

Creative Boom

They want better choices that are more ethical and sustainable for their health and the planet. Until now, that is. We're living in an age of staggering population growth, and since we're intelligent beings who recognise the finite nature of our ecosystem, we're constantly trying to figure out better ways to feed ourselves.