JKR overhauls RSPCA’s identity to align with its newly defined purpose
Creative Boom
APRIL 10, 2024
As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). Animal iconography also features across the new brands, with an animal reflective of the regional wildlife matched up to each location.
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