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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

Portfolio 340
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Andy Warhol Museum turns 30 with fashion photos that are designed to be 'liked'

Creative Boom

Independent creative company BarkelyOKRP has partnered with New York-based fashion photographer James Emmerman to create a campaign celebrating 30 years of the Andy Warhol Museum. To communicate this idea, it commissioned a series of highly directed, fashion-forward photographs that have appeared across print and social media.

Fashion 487
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How live event illustration brings big opportunities for artists

Creative Boom

Most live event illustrators work in fashion and beauty. But fashion isn't the only market for live event illustrators. Already an accomplished fashion illustrator whose work appears in leading style mags, she has diversified using her wonderful painting skills.

Artist 444
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Design Army shakes up the real estate market with arty advertising for Gallery 64

Creative Boom

Design Army was tapped to bring their wild creativity to help Gallery 64 stand out in DC's hyper-booming real estate market." We hand-drew a huge typographic logo library and pattern series with '64' reimagined through the arts – from gorgeous graffiti lettering to fashion, music, and beyond. And stand out Gallery 64 has.

Gallery 515
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. Can Marketing Save the Planet? Laura has a ton of experience in the field, leading global rebrands for the likes of Sonos, ASICS, and Linksys. It's one of my go-to sources when I teach.

Brand 430
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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

Unlike its parent brand, Biti's - which caters to a broad audience - Biti's Hunter targets Vietnam's youth by embracing fashion and self-expression. The studio's brief was to construct a visual system for Biti's Hunter's expansion into the fashion world and ensure it could compete with global sneaker brands in the Vietnamese market.

Brand 195
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Puppets made from pre-loved clothing strut the catwalk in new campaign for Vestiaire Collective

Creative Boom

Over the last decade, fashion has been under broad attack for its environmentally unsuitable practices. Indeed the very notion of fast fashion is becoming increasingly, well, unfashionable. The France-based company operates an online marketplace where you can buy pre-owned luxury and fashion items.

Fashion 539