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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

Portfolio 324
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How live event illustration brings big opportunities for artists

Creative Boom

Most live event illustrators work in fashion and beauty. But fashion isn't the only market for live event illustrators. Already an accomplished fashion illustrator whose work appears in leading style mags, she has diversified using her wonderful painting skills.

Artist 429
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. Can Marketing Save the Planet? Laura has a ton of experience in the field, leading global rebrands for the likes of Sonos, ASICS, and Linksys. It's one of my go-to sources when I teach.

Brand 425
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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

Unlike its parent brand, Biti's - which caters to a broad audience - Biti's Hunter targets Vietnam's youth by embracing fashion and self-expression. The studio's brief was to construct a visual system for Biti's Hunter's expansion into the fashion world and ensure it could compete with global sneaker brands in the Vietnamese market.

Brand 195
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Puppets made from pre-loved clothing strut the catwalk in new campaign for Vestiaire Collective

Creative Boom

Over the last decade, fashion has been under broad attack for its environmentally unsuitable practices. Indeed the very notion of fast fashion is becoming increasingly, well, unfashionable. The France-based company operates an online marketplace where you can buy pre-owned luxury and fashion items.

Fashion 539
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Unique and Modern Business Card Templates to Boost Your Branding

Graphic Design Junction

By selecting unique, modern business card templates , you create not only an aesthetically pleasing design but also a strategic marketing piece that speaks volumes about your brand. This template will suit for fashion, photography, lifestyle. We are sure that your target market will be more amazed at you.

Templates 267
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Best foot forward: Lynne McCusker's bold branding for a new retro shoe store

Creative Boom

I began my career at promotional marketing agency This Is BD , working on promotional and experiential projects for Arla Foods, Diageo and The Famous Grouse. The city has always had a thriving second-hand and vintage clothing market, and the West End, particularly, is well known for quirky stores.

Branding 537