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The Fanta Logo History: What Every Rebrand Got Right & Wrong

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Fanta Logo History: What Every Rebrand Got Right & Wrong Most corporate rebrands are exercises in vanity, dressed up in marketing nonsense. We’re told a new logo signals a bold new direction. The Fanta logo is one of those.

Brand 40
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The Best Buy Logo and the Perils of “Modern” Design

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Best Buy Logo and the Perils of “Modern” Design Let’s get one thing straight. This story is more valuable than a dozen branding textbooks for any entrepreneur or business owner. Corporate logos aren’t art. They are tools.

Brand 72
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The Instagram Logo: A Necessary Betrayal of Nostalgia

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Instagram Logo: A Necessary Betrayal of Nostalgia The collective meltdown when Instagram changed its logo in 2016 was entirely predictable. It was also one of the best things the social media company ever did for its brand. People screamed.

Brand 40
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Why the PayPal Logo is Both a Genius Move and a Boring Mess

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Why the PayPal Logo is Both a Genius Move and a Boring Mess You don’t love the PayPal logo. It’s an autopsy of a tech titan’s identity, performed for the benefit of entrepreneurs and business owners. You don’t hate it, either.

Brand 52
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Brand Development Strategy: Unleashing the Power of Your Brand

Inkbot Design

Brand Development Strategy: Unleashing the Power of Your Brand We've all heard the saying, “A brand is more than a logo,” but have you ever stopped to consider the depth and breadth of that statement? Welcome to today's journey of discovery into the fascinating world of brand development strategies.

Brand 145
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Is Your Logo Design Up To Date? Re-evaluating Your Brand Identity

Inkbot Design

Re-evaluating Your Brand Identity We all know how important first impressions are. That little graphic symbol representing your brand is more powerful than you might think. The same goes for your business identity. Don't sweat it – many significant brands have undergone successful logo facelifts to stay relevant.

Brand 98
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How to Revive Your Business

Inkbot Design

In today's blog post, we will embark on an inspirational voyage to revive your business and chart a course toward unparalleled prosperity, even amidst the tumultuous seas of modern commerce. Yet Fortune favours the bold! Also, consider if you've strayed off course strategically in any areas.

Marketing 145