Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. The 2014 identity is a great piece of design, and it served GF Smith brilliantly for a decade.

Branding

Creative Boom

JUNE 12, 2025

Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Who knows where branding will go in the future? The first was, 'We will show, not tell.'

Brand

Creative Boom

FEBRUARY 12, 2025

As OFFF celebrates its 25th anniversary, we spoke to founder Pep Salazar about its origins, evolution, and the festival's ever-expanding role in the creative world. That commitment to evolution is part of what has kept OFFF relevant. Web development, typography, branding, motion and VFX. And the timing couldn't have been better!

Digital

Creative Boom

JULY 13, 2025

They've just launched a sister foundry, abcD8 , to design typefaces for brands to own. D8 Sans "Basically, we cut bespoke fonts for brands for a one-off fee: no hassles, no licenses, no hidden costs," explains D8 co-founder Adrian Carroll. "The Bus Sign by Applied Systems Looking for type inspiration this summer?

Fonts

Creative Boom

MAY 22, 2025

This work aligned with a trend of brands cleverly inserting themselves into events, sports, and games through inventive approaches. Commercial and creative This year's judging process marked a major evolution in D&AD's approach. With no quota system for Pencil awards, D&AD maintains its reputation for uncompromising standards.

Arts and Crafts

Creative Boom

JUNE 1, 2025

The evolution of ambition Let's start with one thing everyone needs to understand. Senior designer Rose O'Mahony, who's been at Springetts Brand Design for 11 years, exemplifies this shift. "I This evolution from hierarchical ambition to personal fulfilment reflects a broader industry trend. And why do we know this?

Agency

Creative Boom

JANUARY 14, 2025

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.

Portfolio

Creative Boom

FEBRUARY 9, 2025

marks a significant evolution in accessible typography. Cedrat by Formagari Emmanuel Besse's Cedrat family represents a thoughtful evolution of historical type forms, reimagined for contemporary use. This month's selection is particularly notable for how it spans the full spectrum of contemporary type design. With over 1.25

Fonts

Graphic Design Junction

DECEMBER 15, 2024

Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content. Custom Typography Brands are investing in custom typefaces to stand out in a crowded digital space. These unique fonts help establish brand identity and foster user recognition. Line heights of 1.5x

Fonts

Graphic Design Junction

NOVEMBER 15, 2024

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.

Graphic Design

Creative Boom

FEBRUARY 20, 2025

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.

Animation

Creative Boom

OCTOBER 27, 2024

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Credit: Tom Martin When it came to branding, the event organisers turned once again to Leeds and Glasgow-based design studio Rabbithole. Rabbithole explains how it developed it.

Brand

Creative Boom

JULY 7, 2025

A total of 184 Pencils were awarded this year across White, Black, Yellow, Graphite and Wood levels, honouring standout responses to 18 real-world briefs set by top brands, including Google Cloud, Depop, HSBC, Xbox, Monotype and Giffgaff. It aimed to make early detection the norm by preserving a piece of human identity before it fades.

Portfolio

Design Milk

OCTOBER 29, 2024

Bakery Photo: Alison Dunlop Amid this evolution, two extraordinary cake artists – Alison Dunlop of A.R.D Bakery Photo: Alison Dunlop Amid this evolution, two extraordinary cake artists – Alison Dunlop of A.R.D Dunlop spent a decade working in the industry, designing bags, shoes, and jewelry for many high-end brands.

Art

Creative Boom

JULY 29, 2025

Based in Berlin but working with clients from across the US, UK and EU, the studio sits at the intersection of branding, campaigns and digital experiences, fusing design precision with emotional resonance. There is no digital project without considering brand-level thinking." That hybrid thinking is embedded in the studio's process.

Client

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Branding

Creative Boom

JUNE 16, 2025

She's been running her branding studio for eight years. She's brilliant at what she does—creating logos that make startups look like they've been around forever and crafting brand identities that actually mean something. Here's what Sarah is starting to realise: her potential clients aren't Googling "brand designer London" any more.

Client

Creative Boom

JULY 8, 2025

The result feels sophisticated, borrowing from high-end branding and product storytelling to create a curated, almost gallery-like feel. The evolution doesn't stop at functionality, though. So the site needed to be minimal and unobtrusive, no clutter, no distractions, but still feel like us."

Inspiration

Creative Boom

FEBRUARY 5, 2025

It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl. Buying a home is the single biggest financial decision most people make, but brands in this arena struggle with low awareness and little loyalty.

Branding

Creative Boom

MAY 15, 2025

Aseil's journey to founding Design Wolf LDN took several creative turns, from earning a first-class honours degree in Interior Architecture to working on Netflix sets and fashion shoots before finding her true calling in brand design. Throughout this evolution, Adobe tools such as Photoshop and After Effects have been a constant companion.

Adobe

Creative Boom

JANUARY 28, 2025

If the evolution of the last few generations is anything to go off, Gen B will also be highly engaged with social issues, advocating for equality and inclusivity across all aspects of society. For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences.

Education

Creative Boom

JUNE 29, 2025

Behind its emotionally intelligent brand is Copenhagen creative agency Studio Morfar, which helped shape Kin from the ground up. Blown up across posters and animated in-app, it acts as a subtle but powerful anchor for the brand. "We AI is having a moment, but it's not all Chrome gradients and corporate chatbots.

Brand

Creative Boom

JUNE 30, 2025

As Birmingham celebrates World Craft City status, Unfound Studio taps into the city's industrious heritage and commercial clout to brand Kinrise's newest workspace. To bring its brand to life, Kinrise enlisted Birmingham-born studio Unfound, whose identity work subtly balances modern elegance with the grit and graft the city is known for.

Branding

Creative Boom

MAY 6, 2025

So whether you're seeking a versatile workhorse for editorial projects, a distinctive display font for branding, or something that embodies specific cultural references, you'll find thoughtfully designed letterforms here to inspire your creativity. Need a fresh burst of typographic inspiration?

Fonts

Graphic Design Junction

JANUARY 22, 2025

Whether its used to create dynamic posters, branding elements, or decorative pieces, text art combines aesthetic appeal with functional messaging. Whether its used to create dynamic posters, branding elements, or decorative pieces, text art combines aesthetic appeal with functional messaging.

Arts and Crafts

Creative Boom

MARCH 18, 2025

The airlines first rebrand in 40 years signals its evolution into a top-tier global carrier. Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. Premium brands exude a single-minded approach to design, and we reflected that in the rebrand.

Branding

Abduzeedo

NOVEMBER 4, 2024

Reflecting Adobe’s Evolution with Modern Minimalism Historically, Illustrator splash screens have evolved alongside the Adobe brand. Adobe’s recent redesign, led by Fernald and Meneghin, reimagined this format to center both the artist and the Adobe brand, using clean type and colors while expanding the visual space for the artwork.

Adobe

We And The Color

JULY 20, 2025

With the evolution of Creative Cloud Pro and the deep integration of Adobe Firefly’s AI , the tools to automate your design workflow are now more powerful and accessible than ever. This evolution marks a move from a fragmented, tool-centric process to a fluid, intelligent, and interconnected system designed for modern creative demands.

Adobe

Inkbot Design

DECEMBER 23, 2024

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? Sometimes, brands evolve, consumers' needs shift, or market dynamics change. Your brand might feel tired and dated. Think about iconic brands. Is it the logo? The catchy slogan ?

Branding

We And The Color

JULY 22, 2025

The fonts a brand or creator chooses are now a primary vehicle for conveying personality, emotion, and human touch. For brands, this style builds an immediate, personal connection. How to use it: Use these fonts for headlines, pull quotes, or branding accents where personality is paramount. These fonts feel crafted and personal.

Typography

Design Beep

DECEMBER 3, 2024

As the world of branding continues to evolve, so does the art of logo design. Logos are the face of a brand, representing its identity and values in a simple, yet powerful, visual form. However, the key shift will be the evolution of minimalism to a more purpose-driven approach.

Branding

Graphic Mama

OCTOBER 29, 2024

Here’s a fresh look at what’s coming up in design for 2025! This year, we’re seeing a fantastic mix of creativity and innovation that’s sure to spark your imagination. We’ll go on a hunt for bold, abstract, and naturalist designs, cutting-edge AI tools, and so much more, all pushing boundaries and rethinking what we already know about design.

Graphic Design

We And The Color

JULY 10, 2025

Layout and Branding: Suggesting color palettes, font pairings, and brand identities based on keywords. The conversation around artificial intelligence in the creative fields is electric. A current of both excitement and anxiety runs through every design studio, freelance community, and classroom. This article explores that tension.

Arts and Crafts

Creative Boom

MARCH 18, 2025

Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand's evolution in Vietnam's contemporary creative scene. Central to the rebranding is a bespoke typographic system derived from TiredCity's logotype.

Arts and Crafts

Its Nice That

JULY 15, 2025

Words Paul Moore — Date 15 July 2025 Work Creative Industry Graphic Design Book Typography Logo Rebrand Branding After designing Inclusive Sans , a research-driven typeface focused on accessibility and readability, the designer Olivia King revealed a gap in available typefaces that were both accessible and suitable for branding.

Graphic Design

Inkbot Design

NOVEMBER 21, 2024

7 Effective Steps to Develop a Strong Brand Identity Identity building is a journey I've mastered through years of experience at Inkbot Design, and I'm here to guide you through it. Creating a distinctive brand identity isn't just important—it's imperative for survival. It's your brand's complete visual and emotional DNA.

Branding

Inkbot Design

FEBRUARY 20, 2025

How the Adobe Logo Reflects the Evolution of Digital Creativity The red square that dominates your screen every time Photoshop launches isn't just a logoit's a silent witness to four decades of creative revolution. And their logo evolution reflects that massive power shift, one subtle refinement at a time.

Adobe