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Artists demonstrate how to grab attention at the world's biggest design event

Creative Boom

The world's largest design event, Milan Design Week, is a funny old thing. Originally a furniture fair, it's grown over the years into a massive week-long celebration of creativity and innovation in furniture, lighting, fashion, textiles and all kinds of product design. We report from the show. Why should designers care?

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How to Market a Product: 12 Product Marketing Ideas

Design Wizard

12 Product Marketing Ideas. Creating a new product takes a lot of time and work. Then, after all of that work is over, you need to figure out how to market a product. There are now more marketing tools than ever before. Email marketing. Virtual events for a Product. Social media posts.

Marketing 142
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Top 8 Tips for a Successful Product Launch Event

Inkbot Design

Top 8 Tips for a Successful Product Launch Event New products are not just a means to more extensive catalogues and greater profits. New products also attract new customers, growing your customer base and increasing brand awareness. Here are our 8 top tips for a successful product launching event.

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Your Step-by-Step Guide to Event Design

Canny

Event design is about more than just making something look nice. Regardless of what type of event you’re running, whether it’s a lunch and learn, a networking event, or a conference, you want to make sure your attendees find it worthwhile. What Is Event Design?

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Tips from a marketing expert on how to sell yourself as a graphic designer

Creative Boom

But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!" Laura has over ten years of experience in the creative and marketing realm, working with small businesses, designers and freelancers to boost brand awareness and performance. Go along to local creative events. Start simple.

Marketing 459
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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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Co-Marketing: A Powerful Strategy for Business Growth

Inkbot Design

Co-Marketing: A Powerful Strategy for Business Growth Co-marketing, partnership marketing, or alliance marketing is an innovative approach for dramatically increasing the reach, exposure, and resources available to participating businesses. This ensures mutual benefit. This keeps the partnership accountable.