A LINE devises new name and identity for business security platform, putting a unique spin on cybersecurity
Creative Boom
APRIL 8, 2024
Taking it from corporate and technical to cohesive and approachable, A LINE developed a suite of rounded, dimensional graphic assets, all inspired by Rotate's hero "r" symbol. Since the company wanted to focus on growth in the US, its brand needed to appeal to small to medium-sized businesses and enterprises in North America.
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