Creative Boom

DECEMBER 13, 2023

Marketing pet food is all about appealing to people's strong emotional connection with their pets. With the pet sector booming, Asda wanted its own-brand pet food ranges – Hero for dogs, Tiger for cats – to discard their budget connotations. You 'own' something like a car, but caring for a pet creates a deeper emotional bond.

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Brand Branding Agency Architecture 320

Creative Boom

APRIL 24, 2024

Packed with intense emotions and humorous Easter eggs that nod to life in the city, these visuals have recently been taken to the next level with four gigantic mural paintings in Williamsburg and Nolita. But with the StreetEasy brand having long championed insightful, creative work, Mother knew they would work well together.

Art 381

Art Brand Branding Media 381

Creative Boom

MAY 17, 2023

The iconic concert hall's new branding evokes the emotion and eclecticism of its music by majoring in motion and interactivity. The new system places music at the very heart of the brand, whether it's electro, opera, jazz or classical. Running through the new brand identity is a system of lines governed by the logo.

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Animation Digital Brand Branding 470

Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.

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Brand Branding Arts and Crafts Travel 357

Creative Boom

MAY 23, 2023

Discover how brand design studio Without helped them get the message through. So rather than focusing on elitism or materialism, award-winning brand design studio Without 's global redesign for villa rental company The Thinking Traveller takes an altogether different tack. We all love the idea of luxury travel.

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Marketing Marketing Travel Brand 294

Creative Boom

JANUARY 28, 2024

Any consumer-focused launch in the crowded financial services sector can be difficult, so Octopus approached London-based Output – an independent, female-led studio – with the intention of creating a brand identity which tapped into the emotional gravity of 'life's big moments'.

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Inspiration Agency Illustration Illustrator 322

Creative Boom

FEBRUARY 6, 2024

Creating a brand journey that inspires childlike joy was central to the brief Flings gave to the Blurr Bureau studio. The visual and verbal brand story Blurr created acknowledges both the nutritional and emotional needs of adult snackers. The brief was multi-layered.

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Brand Branding Travel Textures 398

Creative Boom

FEBRUARY 2, 2023

Credit: Robot Food / Harringtons Robot Food Client Director Jess Cook sat down with Creative Boom to discuss the many nuanced considerations of designing brands that resonate with modern pet parents and how her team's love and respect for animals helps them design human-centred brands that pets will love, too.

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Animation Brand Branding Photography 285

Creative Boom

JANUARY 21, 2024

Brooklyn-based brand studio Athletics has collaborated with content collaboration platform ShareFile to create a personable new brand identity that revolves around its users and play. The brand we developed to tell this new story would put people at the centre," the Athletics team explained.

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Animation Brand Branding Photography 355

Creative Boom

MARCH 25, 2024

The brief As an iconic, globally recognised building and a jewel in the crown of Liverpool's visitor economy, the cathedral needed a brand to showcase its cultural and historical offerings as well as its religious dimension. It inspires, delights, evokes emotion, and creates pride."

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Marketing Marketing Arts and Crafts Tourism 442

Creative Boom

MARCH 3, 2024

To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. The brief "The client's original brief intrigued us," says Chris, "as they wanted to create a tech brand that would have a devoted following. And that applies just as much to marketing as anywhere else.

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Marketing Marketing Brand Branding 433

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

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Brand Branding Agency Portfolio 467

Creative Boom

SEPTEMBER 20, 2023

We explore the thinking and process behind their new branding, led by local agency Universal Favourite. Attracting children's attention with branding – or anything, really – is a rare art. The brief "Monkey Baa's brand wasn't doing justice to the fun and creativity at the core of who they are," explains Kate.

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Brand Branding Textures Inspiration 484

Designer Daily

JUNE 20, 2023

A strong brand identity is the cornerstone of success for every business. But what exactly goes into designing a power brand identity? This blog post will explore the key elements contributing to a robust brand identity. It sets you apart, creates a lasting impression, and boosts customer loyalty.

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Brand Branding Marketing Marketing 254

Creative Boom

APRIL 10, 2024

As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). Animal iconography also features across the new brands, with an animal reflective of the regional wildlife matched up to each location.

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Animation Brand Branding Sports 511

Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. Colours invoke emotions, memories and associations in people and can be used deliberately to influence customer perceptions and behaviour. This article explores the psychology and impact of colour in branding and marketing.

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Marketing Marketing Brand Branding 77

Graphic Design Junction

APRIL 14, 2024

The dog days of branding have arrived! Dog logo designs unleash a primal power, forging emotional connections deeper than any marketing jargon. ” This transcends cultural barriers, sparking instant recognition and positive emotions that leave an indelible paw print on consumers’ minds. .”

Inspiration 86

Inspiration Animation Brand Branding 86

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

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Marketing Marketing Brand Branding 86

Inkbot Design

JANUARY 7, 2024

The Branding Pyramid: A Strategic Framework Building a strong brand that resonates with target consumers takes careful planning and execution across multiple fronts. Enter the branding pyramid – a conceptual framework identifying the critical elements required to create a memorable, meaningful brand in the marketplace.

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Brand Branding Production Marketing 84

Design Week

APRIL 6, 2021

Pearlfisher has unveiled a new brand for Consider Pastures, a company that specialises in “humanely-raised, organic and free-range” eggs. The work has been done by Pearlfisher’s New York office, with the project extending to brand strategy and design, as well as packaging. “Wallpaper-like” packaging.

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Brand Branding Patterns Packaging Design 43

Inkbot Design

MARCH 23, 2024

Startup Branding: Crafting an Unforgettable Identity Let's start things off on a real note – your startup's brand is its calling card. ” In this ruthlessly competitive landscape, a knockout brand can spell the difference between punching above your weight class and being just another face in the crowd.

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Brand Branding Arts and Crafts Marketing 97

Inkbot Design

MARCH 26, 2024

Healthcare Branding: Caring for Your Practice's Reputation Have you ever wondered why some medical practices attract patients like bees to honey? Nine times out of ten, it boils down to branding. A potent healthcare brand is like a magnet, drawing in those seeking top-notch care and leaving competitors in the dust.

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Brand Branding Arts and Crafts Theme 95

Inkbot Design

FEBRUARY 1, 2024

Graphic design is an art process of generating layouts and visual effects, creating typography, shapes, and colours, or enhancing photos for business purposes, personal branding, and social media management. Photography in graphic design is an artistic blending, and designers add depth and emotion to the photographs.

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Graphic Design Photography Graphic Media 83

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

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Marketing Marketing Brand Branding 76

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

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Brand Branding Marketing Marketing 143

Abduzeedo

APRIL 27, 2024

Feat: A New Era in Entertainment Branding abduzeedo 0427—24 Feat reinvents branding and visual identity in entertainment, blending strategy with creativity to create impactful connections. In an industry where creativity meets commerce, Feat stands out as a beacon of innovation in entertainment branding.

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Entertainment Brand Branding Graphic 45

Inkbot Design

DECEMBER 3, 2023

Emotional Storytelling for Branding Storytelling is an integral part of the human experience. The same applies to businesses and brands. Leveraging the power of storytelling to connect emotionally with customers can be a highly effective branding strategy. What is Emotional Storytelling? Read on to learn more.

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Brand Branding Production Theme 97

Inkbot Design

OCTOBER 7, 2023

Brand Personality Types: Key to Consumer Behaviour In the competitive business world, where brands vie for attention and aim to connect with their target audience on a deeper level, having a distinct brand personality can help them stand out. What Does Brand Personality Mean? Why is Brand Personality Important?

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Brand Branding Marketing Marketing 93

Inkbot Design

AUGUST 31, 2023

The Profound Connection of Colours Associated with Emotions The hues surrounding us have an intriguing power over our moods and recollections. Their ability to stir our emotions, conjure vivid memories, and subtly shape our perceptions has fascinated humankind for millennia. It is still used to express romance, urgency, and enthusiasm.

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Brand Branding Arts and Crafts Marketing 88

Inkbot Design

MARCH 4, 2024

These logos are more than just mere graphics; they are powerful branding tools that shape our perceptions and forge emotional connections with the brands they represent. Composed by Francisco Tárrega in 1902 , the Nokia tune was initially intended to be a ringtone but quickly became an integral part of the brand's identity.

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Brand Branding Arts and Crafts Production 91

We And The Color

AUGUST 21, 2023

Color is a powerful tool in the hands of designers, capable of evoking emotions, setting moods, and influencing perceptions. The field of color psychology explores the psychological impact of colors on human behavior and emotions. For instance, a health and wellness brand might use calming greens and blues to inspire trust and balance.

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Color Art Arts and Crafts Brand 98

Inkbot Design

NOVEMBER 26, 2023

Don Norman and the Emotional Side of Design Design has always gone beyond pure functionality. The emotional experience of using a product can be just as necessary. In the late 1990s, design researcher Don Norman highlighted this critical insight by coining the influential concept of “emotional design.”

Arts and Crafts 74

Arts and Crafts Production Brand Branding 74

Inkbot Design

DECEMBER 6, 2023

What Is the Difference Between Branding and Positioning? A brand represents the identity, personality, and essence of a company, product, or service. Branding refers to creating, positioning, and promoting that identity in the minds of target customers. Consistent branding across channels can increase revenue by 23%.

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Brand Branding Marketing Marketing 97

Inkbot Design

AUGUST 23, 2023

With consumers overwhelmed by constant information and marketing messages, the right logo design is vital to capture attention and convey what sets your brand apart. We will outline best practices for creating an engaging and memorable logo tailored to your brand identity and goals. The role of a logo extends well beyond visual appeal.

Arts and Crafts 121

Arts and Crafts Brand Branding Digital 121

Inkbot Design

APRIL 8, 2024

They’ll affect usability, accessibility, branding and emotions, to name a few things. As for picking those all-important hues, there are lots of approaches you can take: Use an existing brand palette if you've already got established colours Base it around your logo colours Draw inspiration from nature, pop culture, etc.

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Coding Brand Branding Animation 89

Inkbot Design

OCTOBER 21, 2023

Top Brand Slogans and How to Create One Brand slogans are crucial in enhancing brand recognition and serving as practical marketing tools. A brand slogan is a short and memorable phrase or tagline that encapsulates the essence of a brand and resonates with its target audience.

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Brand Branding Arts and Crafts Marketing 82

Inkbot Design

JANUARY 24, 2024

Mood Boards: The Secret Weapon for Building Better Brands Visual communication plays a critical role in branding. Brands aim to convey their identities and values through logos, colour palettes , fonts, imagery, and other visual elements. But why are they so remarkably suited to contemporary branding challenges ?

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Brand Branding Arts and Crafts Textures 59