How bland is your brand?
Creative Review
SEPTEMBER 17, 2020
Copywriter Vikki Ross and Mellor&Smith design director Paul Mellor are on a mission to end the reign of bland branding, having launched the Bland Book in 2019 to mock the rise of companies relying on empty statements and equally empty design. “We did it so brands and agencies would recognise themselves in it – either through work they’ve done or people they’ve worked with,” says Ross. “We want them to see that they shouldn’t produce anything bland as
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