BLVR balances nostalgia and modernisation in rebrand for San Diego theme park
Creative Boom
JULY 23, 2023
How do you retain the best of a brand's heritage while making something new? Californian design studio BLVR explains how they went about it in one of their most personal projects to date. It's a common challenge when embarking on redesigning a much-loved brand. On the one hand, you want to do some new, fresh and exciting. On the other hand, you don't want to jettison all the brand value they've built up over the years and risk upsetting a loyal customer base.
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