The sweet journey of Chupa Chups: 4 lessons for Designers and Marketers
A captivating case study of design and successful branding.
Published in
8 min readJul 24, 2023
Chupa Chups is a compelling case study of how correctly identified problems can result in internationally recognized brands when backed up by a strategic design and branding process.
The popular lollipop brand had a fascinating journey, which includes a collaboration with Salvador Dalí, a bold provocation to the tobacco industry, and a strategic rename dictated by its consumers, which…
