Crusha's new identity is a mashup of American diners, Grease and teenage rebellion
Creative Boom
JUNE 6, 2024
Bristol design studio Outlaw has reimagined the original milkshake syrup to appeal to a new generation of milkshake lovers without losing its 1950s-inspired Americana roots. It has also added one cool cat to revamp its beloved feline mascot. Believe it or not, Crusha was first introduced in 1955, when Bill Haley & His Comets enjoyed the top spot in the UK singles chart for their hit, Rock Around The Clock.
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