This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For tech refurbishment platform Back Market , for instance, motion identity became more than just animation: it was a dynamic way to embody the company's commitment to sustainability. That might seem like a simple concept, but it required careful consideration of how people interact with digital interfaces. Build for scalability.
In the ever-changing world of digital content creation, your brand's identity is no longer confined to visual elements alone. This flexibility is crucial for brands with a diverse digital presence, ensuring consistent sonic branding across all channels. Then here are some tried-and-tested strategies to consider.
The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. Many clients, however, are closer to home, such as Alphabet's work for Pekok, a new lager from Birmingham's Indian Brewery.
The new identity is designed not just for longevity but also for adaptabilitya vital shift in an industry where brands compete to thrive in both digital and physical spaces. Where the 2014 iteration leaned into a monochrome aesthetic and a heritage-focused narrative, TEMPLO's approach injects colour, movement, and a distinctly human touch.
Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them? Toward 's head of operations and strategy, Matthew Jackson, calls out those who use "strategy" to describe vague hopes and goals, like: "We're strategic, we sell t-shirts, and that's the best strategy ever."
The studio fuses strategy with design to create dynamic and culturally relevant work. The studio's emphasis on evolving brand experiences has helped numerous global businesses navigate changing markets successfully. With offices worldwide, its diverse portfolio spans innovation, 3D environments, motion, digital, voice and more.
M N Associates has rebranded Vietnam's national sneaker brand Biti's Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system designed to seamlessly bridge the physical and digital experience.
When it comes to digitalmarketing and SEO, having a robust and visually appealing website is crucial. Here, we explore the essential features and benefits of the best WordPress themes tailored for digitalmarketing and SEO experts. Seowp – DigitalMarketing Agency And Seo WordPress Theme 2.
Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.
The organiser of events for the marketing and fintech industries has a new dynamic identity, conveying the power of convergence. Following the recent sale of its digital commerce and product design businesses, Ascential has become more streamlined and focused on events serving the marketing and fintech industries.
Secrets of digitalmarketing is the process of using digital channels to reach and engage with your target audience. It includes a wide range of activities, such as search engine optimization (SEO), social media marketing, email marketing , and paid advertising. Content is king in digitalmarketing.
That's the thinking behind the world's most-connected digital dollar account, Airtm , which has been given a new prism-based identity courtesy of DesignStudio. Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015.
Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition.
Gen B will be the most tech-savvy demographic yet and will use digital platforms effortlessly for communication, learning, shopping and more. To keep pace with change, brands must consider Generation Beta's emerging values and priorities in their strategies. Let's start with some obvious things.
Typography is evolving rapidly, reshaping how we perceive and interact with digital designs. This article delves into the latest typography innovations that promise to make digital interfaces more engaging, accessible, and visually appealing. Designers are adopting these fonts to create more inclusive digital experiences.
PR and marketing professionals, too, still see value in LinkedIn. "We So LinkedIn is my digital networking marketplace now." Finding value in the noise Despite these challenges, many creatives have developed strategies to extract value from LinkedIn while minimising frustration.
Unlimited Downloads Over 1,500,000+ Fonts, Mockups, Freebies & Design Assets Mockups 6,131 items Fonts 5,191 items Download Now The Power of Logo Designs in Modern Branding In today’s digital landscape, with competition fiercer than ever, businesses need to convey their value proposition swiftly.
The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. The collaboration encompasses a comprehensive rebrand, including a new brand strategy, tone of voice, naming, brand world, packaging and website. Martin Widdowfield, creative director at Robot Food, outlines their challenges.
These digital tools allow designers to showcase their creations in a realistic setting, making it easier for clients and stakeholders to visualize the final product. Whether you’re working on branding, packaging, or digital art, using the right Photoshop mockups can significantly enhance your portfolio and elevate your presentations.
Green marketing made easy starts with stunning visuals that capture the essence of your brand. Social media graphics, on the other hand, ensure your brand remains visible in the digital realm. Its impressive 3337 x 4495 px resolution ensures sharp visuals in RGB color space, perfect for digital projects.
The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. In this case, the client wants to pursue a 'less is more' approach to disrupt the often confusing and fragmented skincare market. The 'less is more' concept is a powerful one in design.
The identity is designed to work across Stereolabs' outputs, from website, marketing, and trade shows to the product itself. Crucially, it also integrates into Stereolab's software products, unifying the brand both in the field and digital environments.
Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Logo and colour palette The new brand is being applied across all physical and digital customer touchpoints.
Following a collaboration over two years, the rebrand spans strategy, design, internal culture, and brand experience and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio, and the omnichannel experience. It will now feature prominently on all products, from mass-market to pro. Us neither.
VP of creative strategy Rachel Brandt explains how that works in practice and how becoming a mother has changed her approach to managing creatives. Code3 helps leading brands find, reach, and engage customers anywhere in the world on every digital platform. We're super hybrid: a creative strategy team of makers.
That's where brand and digital studio Fiasco came in, breathing life into the visual identity, experience and platform of a business that has gone from fledgling startup to industry leader in the world of accessible and affordable electronic aviation in a relatively short time. The site is visually led.
Tebo sums it up in a nutshell: "Young people today come equipped with an innate digital fluency and finger on the pulse of contemporary trends," he explains. This allows for more fluidity, adaptability and future-focused thinking in brand strategy and design. So, how do those needs differ from those of older people, exactly?
Jones Knowles Ritchie (JKR) is behind the new brand identity for American department store chain Nordstrom Rack, creating a strategy and branding system that celebrates customers' "confidence and savviness". This ensures that the brand remains consistent across digital and physical experiences and wherever a customer interacts with the brand.
Some digital mockups have been included to you can just place your own digital designs. The template features 7 sections including logo, colour, typography, digital, stationery, photography, others. It’s created in Adobe InDesign with 42 pages documents and 2 paper sizes including US Letter and International A4.
Do remember the dynamics of marketing have vastly changed, Covid-19 caused a huge boom in digitalization and now strategies are more focused on the digital aspect, 2022 has seen everything come online, and branding will have some serious challenges in 2023 as still, many Brands are having a difficulty adapting to the new Online age.
Digital Illustration: Learn to Use Procreate with Jarom Vogel. Digital Product Design: Create a Compelling UX Portfolio | Learn with Figma. Digital Design: Creating Design Systems for Easier, Better & Faster Design. Remixing Dance Music: Digital Production Basics. View top Marketing Courses. Photography.
Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. A leading voice on digital education in Germany, she founded Digital Education for All e.V.
The digitalmarketing landscape is a constantly evolving beast. As we navigate 2024, several key trends are poised to reshape how businesses connect with their target audience and achieve marketing goals. The Rise of AI-Powered Personalization: Artificial intelligence (AI) is no longer a futuristic concept in marketing.
In 2024, digitalmarketing continues to evolve at an unprecedented pace, shaped by technological advancements and changing consumer behaviors. Businesses are leveraging new tools and strategies to engage with their audiences more effectively. Prioritizing local search ensures relevance and competitiveness in the community.
NeoGen approached SomeOne to create an entirely new challenger brand strategy, visuals and messaging that could bring the company to new audiences. This stands in stark contrast to typical beauty marketing, which features flawless young models. Bespoke photography depicts mature, confident women embracing their beauty.
"Our research showed that members like the science, but they keep coming back because Orangetheory's coaches and community make them feel so energised," says DesignStudio's strategy director, Joe Hewitt. They amplified Orangetheory's iconic orange for a digital world, adding new secondary colours and an extended UI palette.
The change aligns with the charity's new strategy, devised to respond to the growing challenges faced worldwide in animal welfare. The RSPCA also tasked creative agency AMV BBDO to implement this new strategy in a powerful and empathetic brand platform and campaign titled "For Every Kind".
In 2020, content plays a central role in your marketing efforts. These days, there is no solid content strategy without research, planning and extra efforts with visual communication. If you want to find new ideas for your content strategy or boost your business by implementing some of the most relevant trends, keep reading.
Brand strategy A design system for a brand of this breadth and depth requires a fine balance between design consistency and creative freedom. Optimised by Pentagram whilst retaining its legacy, the '4' logo was redrawn to hold a greater visual presence in digital assets. Graphic system Great shows are the heart of Channel 4.
While digitalmarketingstrategies dominate the landscape, the significance of printed brand visual identity should not be underestimated. As businesses continue to navigate the complexities of the digital age, recognizing the symbiotic relationship between print and online presence becomes paramount for sustained success.
Design studio Without helped the enterprise to stand out in a saturated market of feel-good claims with a brand that champions accountability by seeing people as profit, not cost. When 65% of profits go to good causes, profit shouldn't be a dirty word," says Philip Koh, Director of Strategy at Without. "We
Concept and strategy "Two Things was involved with the creation of the brand in its infancy four years ago, in our pre-COVID world," says Paulo. The agency is built to work with clients in moments of transformation, and this project allowed them to bring a strategy to life holistically through the product and the marketing."
on the strength of its experience in creating brands which had to flex across digital applications and real-life physical spaces. The brief For the 2024 redesign, Spacemade worked on strategy in-house, including its redefined purpose, mission, vision, values, personality and tone of voice. They initially contacted Wildish & Co.
This whole solution – from the compelling brand strategy and visual identity to the website – focused on putting the 'Nederlander Experience' centre stage. This versatile content is designed for use across marketing communications, easily adaptable for both digital and print."
We organize all of the trending information in your field so you don't have to. Join 66,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content