Remove digital-marketing-strategies
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Why motion is the future of brand identity, and how to do it right

Creative Boom

For tech refurbishment platform Back Market , for instance, motion identity became more than just animation: it was a dynamic way to embody the company's commitment to sustainability. That might seem like a simple concept, but it required careful consideration of how people interact with digital interfaces. Build for scalability.

Branding 449
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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

In the ever-changing world of digital content creation, your brand's identity is no longer confined to visual elements alone. This flexibility is crucial for brands with a diverse digital presence, ensuring consistent sonic branding across all channels. Then here are some tried-and-tested strategies to consider.

Branding 448
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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. Many clients, however, are closer to home, such as Alphabet's work for Pekok, a new lager from Birmingham's Indian Brewery.

Brand 435
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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

The new identity is designed not just for longevity but also for adaptabilitya vital shift in an industry where brands compete to thrive in both digital and physical spaces. Where the 2014 iteration leaned into a monochrome aesthetic and a heritage-focused narrative, TEMPLO's approach injects colour, movement, and a distinctly human touch.

Branding 286
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The buzzwords creatives are ditching in 2025 (and what to say instead)

Creative Boom

Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them? Toward 's head of operations and strategy, Matthew Jackson, calls out those who use "strategy" to describe vague hopes and goals, like: "We're strategic, we sell t-shirts, and that's the best strategy ever."

Client 468
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

The studio fuses strategy with design to create dynamic and culturally relevant work. The studio's emphasis on evolving brand experiences has helped numerous global businesses navigate changing markets successfully. With offices worldwide, its diverse portfolio spans innovation, 3D environments, motion, digital, voice and more.

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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

M N Associates has rebranded Vietnam's national sneaker brand Biti's Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system designed to seamlessly bridge the physical and digital experience.

Branding 195