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Beyond helping people get a new vehicle, the Scheme also provides access to a comprehensive leasing package with insurance, breakdown cover, servicing, and maintenance, offering customers great value for money and peace of mind. Despite this amazing offer, the problem was that very few people who could benefit from it knew about it.
It gets really cold during the winter and really hot during the summer, so the goats naturally develop longer coats and shed more to cope with such extremes. This creates a higher-quality, noticeably softer product. This was important because one of the reasons Mongolian cashmere is regarded as the best is its unique climate.
Product Packaging: Designers are experimenting with minimalist packaging that features one or two maximalist elements—such as a striking illustration or bold typography—making products stand out on shelves without overwhelming the consumer. This speed enhances productivity and allows for more rapid experimentation.
The studio's CEO and co-founder, Mihai Toma, describes the tool as "a new idea in an underserved industry", adding that there was "a sense of urgency to develop a comprehensive solution" for their client, who runs an architecture studio.
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The new identity, therefore, pivots on the theme of 'joy', which encapsulates the entire customer experience, from selecting a wine to the moment of tasting. And it's complemented by a bespoke font developed by Dalton Maag, which includes unique 'flowing' lines and subtle references to joy and wine droplets.
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It's now partnered with &Walsh once more to develop a full branding system, including an entire asset library of custom illustrations and animations, a custom typeface, and visual continuity for the brand's international locations across Miami, Buenos Aires, Sao Paulo, Toronto, Mexico City, Los Angeles and Amsterdam.
M N Associates has rebranded Vietnam's national sneaker brand Biti's Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system designed to seamlessly bridge the physical and digital experience.
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Instead, it focused on how ShareFile improves the lives of its customers, real people with needs and expectations. The brand we developed to tell this new story would put people at the centre," the Athletics team explained.
In the early days, Stereolabs developed stabilising technology perfect for Hollywood. However, their story started and ended with their cameras, meaning customers thought of specs and not the benefits of 3D vision. Stereolabs demos highlight the capabilities of its products, which feature intricate hardware and software systems.
Examples of AI-Assisted Creativity in Action Generative Design in Architecture and Product Design AI-powered generative design tools like Autodesk’s Fusion 360 use machine learning to generate optimized design options based on specified parameters, such as materials, strength, and aesthetics.
Animation studio Tentacle Media has decided to remind us of the wonderful human touch of creativity with the launch of its first physical product. To celebrate the origins of the original mutoscope, the initial run of mini-mutoscopes includes a choice of one of five custom animations of vintage movie monsters.
Animation studio Tentacle Media has decided to remind us of the wonderful human touch of creativity with the launch of its first physical product. To celebrate the origins of the original mutoscope, the initial run of mini-mutoscopes includes a choice of one of five custom animations of vintage movie monsters.
To outfit the space, NUOVA designed custom furniture, like the oxblood red seating, a circular version of their Enzo table with a white Carrara marble top, and bespoke desk chairs. 1970s details round out the room, including 44 custom beam ceiling lights, a chrome table lamp, a fish tank, and original sketches.
Food colouring products aren't all the same. Utilising modern formulas and processes, it's spent 30 years developing a range of speciality oil-based pigments which outperform conventional gel colouring. It's made from a custom typeface – a bold, condensed sans serif with subtle appendage quirks that imbue a little life.
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The work aims to solidify Sarson's place on the condiment shelf and coincides with the release of its Dip & Drizzle sauce, which was developed to reach a new generation of consumers. Sarson's new 'Turn up the Tang' brand phrase was inspired by customer reviews of their products, which often used the word 'tang' to describe the flavours.
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We developed and distilled Airtm's strategy around one single-minded idea: Liberate potential," explains David Moloney, design director at DesignStudio. Building trust in Airtm's products and services also helped differentiate the digital wallet from its competition and became the foundation of the entire brand.
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Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Logo and colour palette The new brand is being applied across all physical and digital customer touchpoints.
More recently, the company partnered with London-based design studio Free The Birds to develop a global rebrand as part of a long-term strategic brand refresh. It's now unveiled a new visual identity, which better reflects the brand's new 'Embrace your Power' positioning, which was developed by Wunderman Thompson and launched this January.
Leeds-based consultancy Robot Food has been doing just that, working with cannabis company Breez to launch a new candy product, Goldmine Gummies, in the US state. It soon became clear that competitor brands often appeared dated and niche, and many weren't clear about the product's intended use or benefits. recalls Austin.
They wanted their customers to love the brand, not just the product, deeply." Part of this effort was developing a symbol that had strong merchandise potential. We imagined that once people connected with the product and brand, this would sum up the feeling, and they might want to stick it to their laptop," reasons Chris.
Following the recent sale of its digital commerce and product design businesses, Ascential has become more streamlined and focused on events serving the marketing and fintech industries. The custom wordmark features a softened crossbar, angled terminals and curved connection points that pair elegantly with the symbol.
Even now, Ostermoor remains the sole manufacturer of its mattresses, eschewing white-label production and instead designing and building them at their Massachusetts factory. The wordmark is a classically refined and enchanting custom serif featuring interlocking Os and brimming with personality.
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After some trial and error, they developed six perfect, high-quality cocktails, pre-prepared in a can allowing for a perfectly measured mix. Branding studio Offff developed six cocktail labels and two labels for accompanying 'bites', all packaging within a coordinated gift box for these eight cans.
I then went on to be a designer for a giftware and stationery company, where I really started to learn a lot about designing for products, packaging and the whole process that goes with it." This graphic design detour would have a positive impact on Beth's illustration work, though, as it helped her develop and shape her skills.
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A sturdy, recyclable steel frame and suspension system within its cushioning work in conjunction with the brands Postureflex Seating System to bolster ergonomics, usability, and product longevity. Individual modules will be available in two exclusive fabric collections developed specifically for the 1977 Sofa.
Custom-made bottles. This is mainly, he adds, because the timeline and costs associated with producing an off-the-shelf glass bottle versus bespoke glass bottle production – which were once hugely divergent – are now virtually the same, as few suppliers hold stock of catalogue items anymore. Some of their answers may surprise you.
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The design process: starting broad So, how do custom typefaces for brands come about? The importance of collaboration The webinar also highlighted that the best typography outcomes arise from deep collaboration between designers, type foundries and software developers.
Brand and product Olly is an American company and brand of vitamin supplements and other wellness products. Its mission is to simplify these products and put the focus on end benefits versus the individual ingredients. &Walsh And here's another example of why &Walsh is an oasis of originality in a sea of samey branding.
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