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Image licensed via Adobe Stock From financial milestones to family time, creative professionals reveal their evolving definitions of achievement and fulfilment. The traditional markers of success in the creative industries are a high-ranking, well-paid job at a prestigious agency, probably based in London or New York.
So, we asked five creatives for their views, going deeper into what this new age of consumers might be looking for in the decades to come. In their reality, perfectly generated, error-free creative assets will be the baseline. Most creative assets and campaigns will be tailored to individual preferences, locations, moods, etc.
Which creative studio do you most admire right now, and why? From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. As Simon explains: "It's not a shop window.
Yes, it's AI, and this technology increases the capability to perform knowledge-based work, including creative tasks traditionally handled by human designers. I expect this to go mostly in the counter-intuitive order--creative fields first, cognitive labour next, and physical labour last.) However, this optimism comes with a caveat.
Speaker: Carrie Cousins, Founder and Freelancer Writer & Designer at Carrie Cousins LLC
Design thinking is at the root of creative success. But do you know how to shift your mindset and creative process – as well as that of your team – to create and ideate in ways that are truly innovative? It’s a combination of creative, analytical, and collaborative approaches that produce results.
As we approach 2025, the creative industry stands at a fascinating crossroads. The rapid evolution of AI is reshaping how we think about design. To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025.
Design Confections came about because Patrcia Shea was already taken on Instagram, and I like to think of my design work as delicious. Now back in Manchester, Design Confections brings together Patricia's creativity – she paints her motifs by hand – with her expertise in applying patterns to different surfaces. It's very disheartening.
By her own confession, Monika Jurczyk – AKA Monsie – has bounced between places and jobs like a pinball, but freelance illustration has given her creative soul its voice. "I My goal is to challenge perceptions and remind people of their own inner strength and creativity." What I love most is the incredible freedom it offers.
But by understanding AI's limitations, refining a unique style, and embracing new tools, creatives can stay ahead. Whether it's Coca-Cola, Adidas or BMW, AI is being used by some of the world's richest companies to cut costs and do the work of creatives. Some forward-thinking about how to approach AI could help your career flourish.
Over the last two and a half decades, OFFF Barcelona has become more than just a festival; it's a creative institution, a cultural movement, and a meeting place for designers, artists, and technologists who push the boundaries of creativity. What Salazar didn't imagine was that OFFF would become a global creative institution. "I
Nothing can replace true human creativity, and a personal touch is something clients will always crave. And, to put things in context, the wider creative industries have had a rocky year, too, impacting the demand for illustration. Encouraging diversity enriches creativity by bringing unique perspectives and styles.
We met Aino-Maija Metsola to discuss her signature style and creative approach to illustrating book covers. Metsola has shared such a relationship with Vintage Books creative director Suzanne Dean and, more recently, Headline Publishing Group's senior book designer Yeti Lambregts.
Every creative should know about these 25 design studios and learn from their inspiring work. In a world overflowing with creativity and design innovation, there are thousands of outstanding design studios to be inspired by. And the recent update for Paypal , which stirred much debate in the creative community.
I think I'm much better at drawing today than I was back then, so I thought, maybe I can right a few wrongs – things I wasn't happy with when I look back on those early comic strips. Tutorials appeared in creative magazines with instructions on how to do so. "My
The studio was founded in 2022 by Andree Paat and Aimur Takk, thanks to the co-founders' "shared passion for type design and the desire to create a space where we could fully explore our creative ideas", they say. Both of us had experiences in education and design that emphasised experimentation and unconventional thinking. "In
From groundbreaking ideas on sustainability to the art of personal and systemic change, these are the reads that continue to shape her creative journey. They also provide insight into the creative process that continues to inspire her. Barbara Kruger: Thinking of You. I Mean Me.
She says: "One of my favourite aspects of studying there was how the program encouraged us to think beyond architectural aesthetics and focus on storytelling and spatial experience. "I At Nike, I quickly learned to balance creativity with strategy, collaborating across teams to bring fresh ideas to life," says Zhang.
The awards' new visual identity embodies organic growth as a metaphor for creativity, blending generative design and dynamic typography. The PRINT Awards have long stood as a beacon of excellence in design, celebrating bold creatives pushing the boundaries across all mediums.
Nothing can replace true human creativity, and a personal touch is something clients will always crave. And, to put things in context, the wider creative industries have had a rocky year, too, impacting the demand for illustration. Encouraging diversity enriches creativity by bringing unique perspectives and styles.
Thankfully, that should soon change… well, at least if the creative community can provide enough support. And this had encouraged her to think it might be time to green-light a book, which is fantastic, because she richly derives a book devoted to her work. It's long overdue." Not Margaret. There are many others!"
For added insights, we turned to the Creative Boom community and included some of their best comments, ideas and suggestions in the article. Fonts are a key memory structure in building brand recognition," notes Darren Richardson, co-founder and creative director at Gardiner Richardson. "So Think of it as the brand's handwriting.
And it's as fun and disruptive as you'd expect from the global creative studio. Think smiling snakes in perfect blades of grass. Think punk, not junk," says How&How. How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids.
In addition to profiling established creatives, we like to keep in touch with new talent on the scene, so we caught up with Beth Bennett to see how she's found her first few years in the industry. Arms play a key role in expressing emotion and action, so creating a design without hands has pushed me to think outside the box."
Credit: Estudio Gagarin Whether she's working with The New York Times, teaching workshops on creative voice, or crafting guides for cinnamon farmers, Roco Ego's career is a celebration of curiosity, culture, and the endless power of images to connect us all. But to understand her creative voice, you need to start by looking at her roots.
Originally from Denmark, Julie Solvstrom has become a leading light in Vancouver's creative community with her beautiful, organic approach to illustration and typography. I think the chunkiness helps with that; it makes them look approachable in a way. Vancouver has a wonderful, collaborative, and diverse creative scene," she says.
For many, it's the biggest and most nerve-wracking night in the creative calendar. Commercial and creative This year's judging process marked a major evolution in D&AD's approach. From Radio and Audio to Film, their message was clear: in an increasingly automated creative landscape, looking good simply isn't enough.
The third edition of the boutique festival showcases the brightest talents in design and creativity this May. There's something utterly magical about being in a room where creativity crackles in the air. The 2025 lineup reads like a who's who of creative excellence. Feeling the post-February slump? Well, here's your chance.
We chat to ordinary creatives whose lives have been turned upside-down by this evolving disaster. These catastrophic fires have levelled entire neighbourhoods, including the homes, studios and livelihoods of countless creatives. I think I'm still processing what I'm seeing," he adds. Image licensed via Adobe Stock.
And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Concept, research and influences People People's principal and founder, Sara Green, explains the thinking behind the redesign.
That quote, 'Design is thinking made visual', "perfectly sums up how we approach every project," says Abbas Mushtaq, Alphabet's co-founder and creative director. Then, it's our job to bring those ideas to life in a creative and engaging way." It all comes down to trust. Ultimately, it's our job to let those strengths shine."
Lauren Hom These talented visual storytellers are capturing imaginations worldwide with their distinctive styles and creative innovation across every medium. Christoph's approach to illustration combines conceptual thinking with playful execution, making complex ideas accessible through clever visual metaphors.
Work by Max Bloom Looking to level up your creativity without putting your career on hold? Falmouth's online MAs offer a world-class creative education that can fit around your existing career and commitments. Let's face it, the creative industry is a bit of a whirlwind at the moment. If so, that would be a mistake.
As an alternative, we launched our own community, The Studio , in early 2025—and it's rapidly becoming the antidote to creative isolation that so many of us desperately needed. Liz Mosley's '100 Rejections, Zero Regrets' workshop on 20 February attracted 68 members, who learned how actively seeking rejection can transform creative careers.
It's a visual tribute to the designers and creative studios who use type not only as a communication tool but as a form of expression that defies convention. Released this week, Expressive Type Today by Counter-Print explores the world of evocative type design and its ability to command our attention, shape perceptions, and spark emotions.
That's because the course emphasises excellence in visual communication across diverse disciplines, while embedding hard design thinking at its core. And that's not surprising, because the university has a strong track record of producing graduates who go on to shape the creative industry.
Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. But first, you need to think about the fundamentals and define your brand's sonic personality.
It shines a light on the creative spirit that defines the city's public art scene. The result is a mix of established names and emerging talent, all united by their connection to Leeds and their passion for using public space as a creative canvas. For many visitors to Leeds, the city's vibrant street art is a key part of the scenery.
In this edition, part of our Visibility & Representation theme, we speak with Sarah O'Connell, head of copy at Mr B & Friends, about classism, confidence, and why creativity thrives when we embrace difference. And that's the key, I think – you have to really believe in your own craft. You make yourself undeniable.
The constraints of the fabric made the creative process interesting and unusual," she says. "We We had to think about the fineness of the canvas and the restriction of colours so that there were not too many different threads. I was happy to receive my kit to embroider it!"
Mutant Hands – AKA animator and art director James Wignall – burst onto the creative scene back in 2005, one of a new wave of creatives at the vanguard of the noughties motion graphics revolution. Now, after leaving a little too long for reasons all busy creatives understand – there's always a new project to tackle, right?
In this edition, part of our Work-Life Balance & Boundaries theme, we speak with Teresa Ferreira, founder of Ferrgood Studio, about deconditioning hustle culture, protecting creative energy, and why running a values-led business means leading yourself first. And then, of course, there's the creative industry. But here's the thing.
We caught up with Luke Tonge, a Birmingham-based designer and co-founder of the Birmingham Design Festival, to learn more about his journey into the creative industry. It's not just about one image you have to think about the whole piece, its purpose, pace, flow, and contrast." Falmouth was formative for me.
Image licensed via Adobe Stock Rising rents and remote work are driving a creative exodus from London and other major cities, transforming once-overlooked towns across Britain. Smaller towns are getting a creative boost that's transforming them completely. But it scared the s**t out of me in terms of creativity and business."
After a six-year hiatus, Siege Magazine (SiegeMag) is making a comeback with a refreshed mission to build a more inclusive, artist-driven platform and a call to the creative community to help bring it to life. The third and most recent issue, titled Spliege, took a radical creative turn (and won the Stack awards).
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