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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains.

Branding 435
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Studio Kiln looks beyond the horizon to craft an evocative identity for Mayda

Creative Boom

The agency needed a new visual identity to unify the team's vision and set a course for the future. So they collaborated with Studio Kiln , a design agency based in Penryn, west Cornwall. Horizon theme The horizon is a central theme in Mayda's new visual identity. The name was a fantastic metaphor for this.

Agency 284
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Universal Favourite crafts emotive branding for fertility testing startup

Creative Boom

To help create the brand, they approached Sydney-based design studio Universal Favourite. "It Brand concept Of course, brands in the fertility space are all designed to build trust in their medical expertise: that in itself is nothing new. Creative agency Universal Favourite explains the thinking behind the brand.

Branding 515
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Balancing Creativity And Client Expectations In Graphic Design

Designer Daily

Navigating the balance between boundless creativity and concrete client expectations is pivotal in graphic design. When crafting visually appealing pieces, you’re not merely focusing on aesthetics; you’re communicating a message, evoking emotions, and solving problems. Who are they? What appeals to them?

Client 383
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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

But recent algorithm changes and a push for more video content have left many artists and designers struggling to enjoy the same likes and reach. But as SEO is constantly changing, courses and learning guides can become outdated quickly. Before you do anything else, read its Beginner's Guide to SEO. There's no magic wand.

Freelance 545
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DixonBaxi celebrates the heritage and history of Paddington Central in dynamic placemaking brand

Creative Boom

London-based design agency DixonBaxi has worked with British Land to shine a light on Paddington Central's transformation into an ever-changing placemaking brand that celebrates the vibrancy of the canalside community. As well as being a visual delight, this time-sensitive branding has a practical application.

Branding 413
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How to start a newsletter in 2024: tips, tricks and things to avoid

Creative Boom

ConvertKit : Specifically designed for creators, this platform offers advanced automation features and easy-to-use design tools. Flodesk : Known for its beautiful templates and intuitive design features, Flodesk is popular among visual creatives. One of the most effective ways is to start your own newsletter.

Media 501