Remove content-optimisation
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Why accessibility shouldn't compromise on aesthetic

Creative Boom

When trying to follow the Web Content Accessibility Guidance (WCAG) AAA standards, many brands default to high-contrast colour systems in a bid to improve readability and legibility. The colour palette has also been optimised for accessibility by retaining the Motability Scheme blue but introducing more combinations, hues, and saturations.

Branding 515
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What the heck is GEO and why do creatives need it?

Creative Boom

GEO stands for Generative Engine Optimisation, which sounds properly techy and intimidating, but it's actually quite straightforward. It's about making your content so darned good and well-structured that when someone asks an AI chatbot for advice in your area of expertise, the AI cites you as the go-to source. But here's the thing.

Client 261
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50 fonts that will be popular with designers in 2025

Creative Boom

More specifically, we're seeing a resurgence of elegant serifs, now optimised for screen readability, alongside bold, expressive sans serifs perfect for making a statement in branding and editorial design. It offers clarity at small sizes and multiplexed fonts for easy content hierarchisation without affecting layout.

Fonts 540
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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

But recent algorithm changes and a push for more video content have left many artists and designers struggling to enjoy the same likes and reach. If you've not yet considered Search Engine Optimisation, it's time to roll up your sleeves and get stuck in. Compelling content that answers the searcher's query. Nor can they keep up.

Freelance 545
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Made By Practice: The studio blending puppets, play and purpose

Creative Boom

Creative acceleration and algorithmically optimised content are all the rage these days, but Made By Practice is determined to go against the grain and keep some of the analogues in its methodology. There are original stories in development, an early-stage stop-motion feature in the works, and an ongoing interest in episodic content.

Animation 222
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SEO for StartUps: 5 Ways To Up Your Rankings

Just Creative

Optimising your meta description to be relevant to your target keywords (something we will cover later in our look at ‘Content SEO’) may mean that the relevance of your website to those keywords is higher than some of your competitors. Avoid Duplicate Content. Use Keywords. In this sense, context is king.

Marketing 282
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‘Every Night is Opening Night’: Nederlander Theatres’ new identity

Creative Boom

This versatile content is designed for use across marketing communications, easily adaptable for both digital and print." Tozer says, "To capture the essence of the 'Nederlander experience,' we defined an atmospheric and energising art direction.