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Campbell Hay crafts new place brand for Islington Square

Creative Boom

After conducting competitor analysis and research, Campbell Hay knew that the new brand for Islington Square had to be intriguing. "The new place brand is tailored to the consumer and promotes Islington Square as a destination," says Ming Ng. "We We have not retained any original assets besides the brand name."

Branding 407
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Wedge refreshes the identity of 'Canada's Cocktail'

Creative Boom

Competitor analysis also revealed that there are few similar options out there, aside from more "craft cocktails" and less accessible offerings. When Wedge conducted ethnographic studies across the country, it quickly became clear that flavour was at the heart of why people love drinking Caesars, including the new generation.

Portfolio 448
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7 Effective Steps to Develop a Strong Brand Identity

Inkbot Design

Competitor Analysis Methods Essential competitor analysis starts with identifying your direct and indirect competitors. With detailed competitor analysis, you'll spot opportunities they're missing. With detailed competitor analysis, you'll spot opportunities they're missing.

Branding 105
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Fellow Studio crafts brand identity and immersive narrative for Holiday Best

Creative Boom

Through strategic workshops and competitor analysis, it became evident that customers desire a package holiday tailored to their unique interests and requirements, where they feel heard and provided a bespoke experience without the inflated price tag.

Branding 448
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Improving SEO Strategies with Search Engine Scraping

Graphic Design Junction

Below is how search engine scraping can assist backlink sourcing: You can scrape data from competitors’ websites to spot where their backlinks actually originate. Monitoring competitors’ website changes with scrapers to keep pace with their optimization efforts. But how is search engine scraping relevant here?

Fonts 286
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6 Biggest Branding Mistakes Businesses Make on Their Websites

Just Creative

Ignoring your competitors. Ignoring what your competitors are doing is always a big mistake: learning from the techniques they use makes it easier for you to stay ahead of the game. In fact, regularly running a competitor analysis and then deciding which strategies to reverse engineer can keep you ahead of the game.

Brand 261
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Revamping Your Branding Strategy: Strategies for a Successful Rebranding

Inkbot Design

Consumers might have shifted their preferences, or new competitors are making waves and threatening your position. Competitive Analysis : Know Thy Competitors! Compare your brand to at least three of your direct competitors. Perception Analysis : How do people perceive your brand? What are they doing well?