Creative Boom

DECEMBER 3, 2024

A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs. BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets.

Portfolio 420

Portfolio Print Fonts Production 420

Creative Boom

JANUARY 14, 2025

"A strong relationship is mutually collaborative, never dictatorial, where solutions come with strategic rationales, thinking is shared, and curious questions are asked," says Wedge founder and chief design officer Justin Lortie. Achieving the equivalent vibrancy of a full CMYK process required meticulous colour separation," says Lortie.

Portfolio 440

Portfolio Brand Branding Fonts 440

Creative Boom

OCTOBER 22, 2024

Blending local heritage with experimental design, the duo creates unique typefaces that push the boundaries of traditional type design. Based in Tallinn, Estonia, type design studio Tüpokompanii prides itself on a "mistake-driven" approach, thrives on seeking out letterforms' "unexpected qualities", and is a "design-driven" studio.

Arts and Crafts 440

Arts and Crafts Client Fonts Consulting 440

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. Breaking Away from the Past GF Smith's previous identity, designed in 2014, was widely respected in the design world.

Brand 262

Brand Branding Digital Manufacturing 262

Creative Boom

OCTOBER 27, 2024

Every creative should know about these 25 design studios and learn from their inspiring work. In a world overflowing with creativity and design innovation, there are thousands of outstanding design studios to be inspired by. The studio fuses strategy with design to create dynamic and culturally relevant work.

Arts and Crafts 545

Arts and Crafts Client Brand Branding 545

Creative Boom

DECEMBER 4, 2024

At this year's much anticipated Miami Art & Design Week, Lexus has unveiled Liminal Cycles, a multi-sensory and responsive installation created in collaboration with Bratislava-based research and design studio Crafting Plastics. Over the years, the studio has developed a new suite of biomaterials designed for different uses.

Arts and Crafts 445

Arts and Crafts Sculpture Print Brand 445

Creative Boom

SEPTEMBER 11, 2024

Reflecting its commitment to social change, the Hague-based design agency has crafted a colourful and impactful new identity for itself. Located in The Hague, Netherlands, JUST is a design agency deeply committed to making a societal impact. End with magic". Brand concepts 'Simplicity' is at the core of every project at JUST.

Agency 533

Agency Client Fonts Design Services 533

Creative Boom

NOVEMBER 12, 2024

They recently partnered with global creative agency Stink Studios to create an evolved and expanded design system that unifies Riot's growing portfolio of games and media. From in-game assets to social media and live events, this brand evolution promises a consistent yet flexible aesthetic designed with fans in mind.

Media 467

Media Brand Branding Animation 467

Creative Boom

FEBRUARY 1, 2023

Colours are a fundamental part of graphic design, but even using them in a seemingly 'incorrect' way can produce striking, eye-catching results. And it's these colour schemes that rip up the rule book, which is the focus of a new book recently released by Counterprint.

Graphic Design 545

Graphic Design Graphic Layout Publishing 545

Creative Boom

MARCH 5, 2025

Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of '90s nostalgia, proving that prebiotic tea can still have a rebellious streak. At that time, brightly coloured bottles lined the shelves, brands embraced loud design, and iced tea was more about indulgence than wellness.

Branding 276

Branding Brand Illustration Illustrator 276

Creative Boom

JANUARY 8, 2025

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

Inspiration 285

Inspiration Branding Brand Agency 285

Creative Boom

MARCH 27, 2025

A new look rooted in the land The original Somer Valley Brewing logo depicted a literal landscape, but Supple Studio saw an opportunity to create something more abstract and ownable. "We But the brand's farm-first ethos goes beyond the logo. Expect homegrown textures, characterful illustrations, and evocative beer names.

Textures 364

Textures Illustration Illustrator Branding 364

Creative Boom

NOVEMBER 8, 2023

Deezer approached Koto – the global design studio that boasts Meta, Google and Amazon as recent clients – to give its platform a refreshed look and feel that reflects a strategic shift towards a new brand purpose, one that "helps you be and belong". At the core of the new identity, then, lies a logo of a beating heart.

Brand 481

Brand Branding Theme Patterns 481

Creative Boom

JUNE 20, 2022

Lynne McCusker is a senior freelance designer based in Scotland. With 17 years of experience in the design industry and the past nine years spent as a freelancer, she specialises in all aspects of creativity, from branding and print work to web and social design. Her clients include L'Oréal, ?Law

Branding 537

Branding Brand Freelance Freelance 537

Creative Boom

FEBRUARY 20, 2025

We wanted to bring the right energy to the brand experience by defining the unique DNEG perspective, attitude, and mindset - their 'Who'," explains DesignStudio design director Lorenzo Di Cola. Abstract streaks in ethereal colours refract and swirl within a lens-like eye, symbolising the creative process at play.

Animation 245

Animation Digital Brand Branding 245

Creative Boom

MAY 29, 2023

Wildish & Co reveal how it seamlessly blended its branding and interior design. In an unusual twist for a branding project, the designs would directly play into the club's interior design. Elements of the logo, for instance, have become sculptural forms based on 3D renders that can be accessed digitally. "We

Branding 544

Branding Brand Digital Interior Design 544

Creative Boom

MARCH 21, 2024

If you don't believe us, read our special report on how design agencies are actually using AI in 2024.) The OpenAI team worked closely with Play Studio to develop branding for the event, including a logo, visual identity system, art direction, signage, environmental design, motion design, advertising, photography and UX/UI design.

Animation 487

Animation Coding Advertising Advertising 487

Creative Boom

OCTOBER 1, 2024

Italian designer Davide Mascioli has launched a Kickstarter for SELA, a comprehensive archive of space exploration logos. Spanning more than eight decades, from 1942 to 2023, the book offers a fascinating insight into how design has shaped humanity's pursuit of the cosmos. Why support SELA?

Vectors 520

Vectors Publication Print Graphic Design 520

Creative Boom

MAY 1, 2023

How&How co-founder and Creative Director Cat How designed the original Yum Bun logo when the brand launched 15 years ago. "It It has had a few design iterations since," says How, "so it was great to have a crack at a new version." The new Yum Bun logo is based on the bold footprint of Japanese Kanji Hanko stamps.

Brand 525

Brand Branding Agency Patterns 525

Creative Boom

NOVEMBER 4, 2024

Make your Mark includes an animated smiling logo, playful fonts, bright colours, and bold graphics that reflect the vibrant nature of the food and drinks industry. This meant ditching stuffy B2B codes and designing something playful and meaningful.

Animation 264

Animation Fonts Consulting Branding 264

Creative Boom

JULY 14, 2024

Barcelona-based graphic designer Ilia Tuma has refreshed the school's decade-old identity with a new logotype and vibrant colour palette, as well as bespoke illustrations by Anastasia Sheremeteva. Renowned Barcelona-based language school Freeda has a new identity created by graphic designer Ilia Tuma.

Illustration 506

Illustration Illustrator Graphic Design Fonts 506

Creative Boom

OCTOBER 22, 2023

Sat atop the 44th floor, way up high on the prestigious Place Ville Marie, Monreal, is a new summer terrace, Rose Orange, designed by the A5 group. These fonts work in tandem to create a brand identity that is both timeless and contemporary, working in harmony with the colour palette.

Inspiration 541

Inspiration Fonts Branding Brand 541

Creative Boom

JUNE 20, 2023

Type foundry and design studio F37 has created a mature new look for Manchester's underground trance scene, Majefa. Boasting dynamic typography and colours inspired by rave culture, the identity is a celebration of the UK's clubbing aesthetic. As it turns out, F37 had already been working on the perfect design by chance. "On

Fonts 542

Fonts Client Typography Adobe 542

Creative Boom

MAY 29, 2023

Food colouring products aren't all the same. Premium brand Colour Mill needed help to stand out from the crowd, so it turned to Universal Favourite to give it a fresh new identity. Colour Mill is a family-owned, Australian-based food colour manufacturer specialising in the 'cake and bake' industry.

Manufacturing 460

Manufacturing Brand Branding Production 460

Creative Boom

JUNE 18, 2023

We assess the new branding crafted for them by Fiasco Design. After a successful appearance on BBC's Dragon's Den, the app's creators turned to Fiasco Design , a 15-strong creative studio based in Bristol. Brand idea and logo The brand centres around the idea: 'Mini missions that matter to you'.

Branding 533

Branding Brand Fonts Photography 533

Creative Boom

MARCH 24, 2025

Traditionally, brand identity focused on static elements: logos, colour palettes, typography and tone of voice. Circular movements and fluid transitions weren't just designed for visual appeal. Design for performance. In this article, I'll explore how to build motion successfully into your work. Keep it human.

Brand 432

Brand Branding Animation Digital 432

Creative Boom

JANUARY 20, 2025

Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply. The design team also welcomed the opportunity to tell the story with Asian customers in mind without having to look much at other customer groups or a biased audience.

Marketing 217

Marketing Marketing Production Brand 217

Creative Boom

JANUARY 7, 2025

New York City and New Orleans-based design studio The Collected Works has developed the branding and overarching design system for SNAFU Media and the cover art for season two of their flagship podcast. The logo aimed to create something big and bold that could stand out in both small podcast icons and large out-of-home advertising. "It

Education 251

Education Branding Brand Art 251

Creative Boom

SEPTEMBER 19, 2023

Founded in 2018, it worked with iconic New York studio &Walsh in the following year to craft its original, eye-catching logo, which took literal inspiration from the intestines of the gut. These designs follow GUT's signature style and logo aesthetic, featuring the main brand ingredients in their texture, colour and shape.

Agency 505

Agency Animation Brand Branding 505

Creative Boom

JANUARY 11, 2024

Manchester-based designer Ben Clark explains how he went about it. For branding, they turned to Ben Clark Design , an independent design practice based in Manchester, specialising in branding and visual identity. Branding Best Workplaces in Travel required balancing several themes.

Travel 469

Travel Patterns Typography Brand 469

Creative Boom

DECEMBER 10, 2023

We chat with Rapha Abreu, VP of design at The Coca-Cola Company and Kristie Malivindi, creative director at John Knowles Ritchie, to learn how they collaborated on a new holiday campaign identity for the world's most popular beverage. And this new global toolkit is a stylish combination of nostalgia and modern design.

Fonts 471

Fonts Illustration Illustrator Typography 471

Creative Boom

SEPTEMBER 29, 2024

Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence. McDavid admits that changing the logo of a household brand is no easy feat, as there are multiple stakeholders across several countries to consider.

Branding 540

Branding Brand Portfolio Digital 540

Creative Boom

SEPTEMBER 16, 2024

And they've been working with Kuudes , a creative business design agency based in Helsinki and Stockholm, to drive that new vision forward. Products are clearly designed for mass distribution but still maintain authenticity compared to industrially produced convenience food products."

Brand 461

Brand Branding Illustration Illustrator 461

Creative Boom

OCTOBER 20, 2024

So they turned to Austrian design agency Studio Herrström. Visual system and logo Studio Herrström's brand strategy emphasises Influur's role in fostering ambition and growth for both creators and brands. The graphics and patterns they developed are designed to reflect the diversity of creators on the platform.

Agency 461

Agency Brand Branding Media 461

Creative Boom

FEBRUARY 16, 2022

It includes a friendly tone of voice, a colourful visual identity and a bespoke typeface. Thanks to the inclusion of precise curves and sharp, industrial design-inspired angles, its bold forms further capture air ticket and air tag typography. Even the stylised, cool blue Impala logo embraces this graphic language.

Travel 513

Travel Graphic Typography Inspiration 513

Creative Boom

NOVEMBER 8, 2023

Deezer approached Koto – the global design studio that boasts Meta, Google and Amazon as recent clients – to give its platform a refreshed look and feel that reflects a strategic shift towards a new brand purpose, one that "helps you be and belong". At the core of the new identity, then, lies a logo of a beating heart.

Brand 422

Brand Branding Theme Patterns 422

Creative Boom

APRIL 13, 2023

Buck created the new motion design. Uncommon says the triangle-shaped logo that it created for the platform was "hiding in plain sight," drawing inspiration from the "iconic player control indicator that appears above every athlete in every match". Hiding in plain sight for almost 30 years, the inverted triangle became our playmaker.

Sports 515

Sports Fonts Brand Branding 515