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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. Nothing can replace true human creativity, and a personal touch is something clients will always crave. Clients feel the same way.

Agency 482
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Balancing Creativity And Client Expectations In Graphic Design

Designer Daily

Navigating the balance between boundless creativity and concrete client expectations is pivotal in graphic design. This balancing act is like walking a tightrope, where tilting too far in one direction can compromise creative integrity, and leaning too much the other way might not meet client needs. Who are they?

Client 413
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D&AD Awards 2025: who won what?

Creative Boom

In other words, if there was ever a danger that agencies would make work primarily to win awards rather than serve the client, that's now history. This was particularly evident in D&AD's new Creator Content category, where judges called for clearer definitions of craft excellence and higher standards in content creation.

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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. Nothing can replace true human creativity, and a personal touch is something clients will always crave. Clients feel the same way.

Agency 447
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Positive, natural and real – the illustrations and letter art of Julie Solvstrom

Creative Boom

It's definitely more intimate than Copenhagen, where I studied, and you kind of get the sense that it's still growing into its identity. Typically, clients will see something in her portfolio that they like, and she'll work from that basis, making tweaks and changes to ensure that each project is unique. Her book Plant-Based Banquet.

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How to Present your Logo Designs to Clients – Top Tips & Tools

Just Creative

It’s presenting your work to clients. So, they convey their reasoning and vision to clients – while beginners simply send an image. A good presentation allows you to: Sell your logo designs to prospective clients. A logo is the product of your work, but its presentation is the packaging. Clients are not designers.

Client 347
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Teresa Ferreira on burnout, balance, and designing a creative life with space to grow

Creative Boom

So yes, I've definitely struggled to set healthy boundaries between work and life. That hustle mentality is always lurking because, realistically, you never quite know when the well of clients or work might dry up. I'm not a natural salesperson, and I definitely don't enjoy shouting about myself. There are many layers to this.