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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. Nothing can replace true human creativity, and a personal touch is something clients will always crave. Clients feel the same way.

Agency 483
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D&AD Awards 2025: who won what?

Creative Boom

In other words, if there was ever a danger that agencies would make work primarily to win awards rather than serve the client, that's now history. This was particularly evident in D&AD's new Creator Content category, where judges called for clearer definitions of craft excellence and higher standards in content creation.

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Balancing Creativity And Client Expectations In Graphic Design

Designer Daily

Navigating the balance between boundless creativity and concrete client expectations is pivotal in graphic design. This balancing act is like walking a tightrope, where tilting too far in one direction can compromise creative integrity, and leaning too much the other way might not meet client needs. Who are they? What appeals to them?

Client 450
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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? To inspire you, we asked the Creative Boom community to share their stories of how they bagged their first freelance gig and offer some advice on doing so yourself. Now, 16 years later, they are still a client!"

Client 514
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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. Nothing can replace true human creativity, and a personal touch is something clients will always crave. Clients feel the same way.

Agency 449
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Positive, natural and real – the illustrations and letter art of Julie Solvstrom

Creative Boom

This only adds to the organic feel of her work, which is balanced, structured, and hierarchical thanks to her background in graphic design, but also infused with positivity and inspired by nature. It's definitely more intimate than Copenhagen, where I studied, and you kind of get the sense that it's still growing into its identity.

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Teresa Ferreira on burnout, balance, and designing a creative life with space to grow

Creative Boom

So yes, I've definitely struggled to set healthy boundaries between work and life. I also draw inspiration from music, books, art, photography and cinema, and I try to expose myself to as much of that as possible. I'm not a natural salesperson, and I definitely don't enjoy shouting about myself. There are many layers to this.