Creative Boom

JANUARY 20, 2025

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Milk powder isn't exactly a staple product in Western countries and I don't mean baby formula; I mean a powder alternative to the pints of milk we have in our fridge.

Marketing 219

Marketing Marketing Production Brand 219

Creative Boom

OCTOBER 20, 2024

Influur was already a successful enterprise, hosting a diverse community of over 30,000 creators across various categories for branded events and social media collaborations. Visual system and logo Studio Herrström's brand strategy emphasises Influur's role in fostering ambition and growth for both creators and brands.

Agency 465

Agency Brand Branding Media 465

Creative Boom

APRIL 8, 2024

Known for its sustainable practices and quality products, Raw Perfection has long empowered consumers to embrace their natural beauty, but under a different brand called deCure. Since it was starting fresh with a new name, Raw Perfection needed help with everything from strategy to visual and verbal expression. "We

Branding 431

Branding Brand Illustration Illustrator 431

Creative Boom

SEPTEMBER 16, 2024

This cherished brand, boasting a loyal fan base in Southern Helsinki and exceptionally tasty products, faced challenges in sustaining its brick-and-mortar stores and home delivery service," he explains. The result was to recalibrate the pricing strategy to slightly lower price points, impacting the overall brand positioning.

Brand 465

Brand Branding Illustration Illustrator 465

Creative Boom

MARCH 28, 2023

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

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Brand Branding Marketing Marketing 506

Creative Boom

MARCH 5, 2023

The category is full of intimidating cyber-crime graphics, overly-complicated plans; jargon-riddled language and lifeless stock photography leave the sector feeling cold and inauthentic. The previous F-Secure logo of a shield felt somewhat arbitrary in today's landscape of digital products.

Branding 532

Branding Brand Digital Animation 532

Creative Boom

MAY 15, 2024

The studio's head of design, Meg Jannott, describes the brief as "exciting and ambitious" while stressing the importance of the client's category as parenting is overwhelming enough without having to sift through hundreds of brands that don't resonate with them. So they stuck with the original name. So they stuck with the original name.

Brand 486

Brand Branding Illustration Illustrator 486

Just Creative

MARCH 3, 2020

They have thousands of classes in many different categories, as shown below. The top Skillshare courses from 2020 are broken down into these categories: Graphic Design, Logos & Branding. Productivity. Digital Product Design: Create a Compelling UX Portfolio | Learn with Figma. Productivity. Photography.

Arts and Crafts 336

Arts and Crafts Fine Art Filmmaking Freelance 336

Creative Boom

MARCH 11, 2024

The rebranding by London studio Midday is part of Everiday 's ambitious move into the US and international markets, with a vision to revolutionise pantry shelves worldwide by offering premium products in the competitive space. The brand's journey from its original identity, 'Foods by Ri', to its new moniker, Everiday, marks a pivotal shift.

Branding 504

Branding Brand Design Strategy Production 504

Creative Boom

MARCH 12, 2024

Following a collaboration over two years, the rebrand spans strategy, design, internal culture, and brand experience and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio, and the omnichannel experience. It will now feature prominently on all products, from mass-market to pro.

Sports 541

Sports Brand Branding Portfolio 541

Creative Boom

FEBRUARY 5, 2025

So, Jonathan Mildenhall, Rocket's CMO and former CMO of Coca-Cola and Airbnb, brought Otherway in to work on a new brand strategy and identity. With no true category leaders from which to draw inspiration, Otherway instead looked beyond the sector for inspiration. "As

Branding 217

Branding Brand Client Photography 217

Creative Boom

JULY 8, 2024

Despite the product's success, the founders struggled with the design, experimenting with four different bottle designs in as many years. They put the success of Folc down to a combination of the finest grapes from the South East of England with world-class winemaking, resulting in a balanced and refreshing homegrown rosé.

Brand 472

Brand Branding Illustration Illustrator 472

Creative Boom

DECEMBER 13, 2023

Nothing of this quality really existed in the UK," strategy director Ed Little explains. Brand concept "The brand itself was inspired by the product's pillow-like shape, fluffy texture and uplifting mouthfeel," explains Tom Finn, co-founder and managing director of Regular Practice. But Mochiya wanted to go in a different direction.

Travel 454

Travel Textures Brand Branding 454

Creative Boom

SEPTEMBER 10, 2024

The partnership between the design studio and brewery has been ongoing for around four years, during which Thirst has worked on its brand strategy, visual identity, and packaging. Although the brand is immediately recognisable as a category disrupter with its bold-coloured bottles, its progressive nature is more than just skin deep.

Brand 445

Brand Branding Production Agency 445

Just Creative

JANUARY 3, 2021

You need an inbound marketing strategy to attract potential clients. In other words, you need a holistic blogging strategy that will bring in paying customers consistently. In other words, you need a holistic blogging strategy that will bring in paying customers consistently. What Is the 3-Step Blogging Strategy?

Internet and Software Development 349

Internet and Software Development Production Marketing Marketing 349

Creative Boom

JULY 12, 2023

After rapid and extensive growth, and following its acquisition of Common in the US and Hmlet in SouthEast Asia, Habyt asked global brand studio DesignStudio to define their brand strategy, architecture, tone of voice and visual and verbal identity. It's highly utilitarian, reflecting that the brand favours function over form at every turn.

Portfolio 368

Portfolio Brand Branding Architecture 368

Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. With the help of Microsoft, it allowed Apple to shift from just being a manufacturer of Macs and reinvent itself as a creator of innovative tech products that we all know and love. Related: 101+ Brand strategy resources.

Branding 336

Branding Brand Marketing Marketing 336

Creative Boom

JANUARY 28, 2025

To keep pace with change, brands must consider Generation Beta's emerging values and priorities in their strategies. Generation Beta will also value meaningful experiences and actions over mere product sales, favouring brands that prioritise substance and purpose over traditional commercial messaging."

Education 239

Education Brand Branding Digital 239

Creative Boom

DECEMBER 19, 2023

CBD is a fast-emerging category, but what's the best way to market it? Unspun is a Premium CBD brand based around products created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California. A tightly curated range of broad-spectrum CBD products are made in the UK.

Brand 512

Brand Branding Packaging Design Presentation 512

Creative Boom

DECEMBER 13, 2023

Nothing of this quality really existed in the UK," strategy director Ed Little explains. Brand concept "The brand itself was inspired by the product's pillow-like shape, fluffy texture and uplifting mouthfeel," explains Tom Finn, co-founder and managing director of Regular Practice. But Mochiya wanted to go in a different direction.

Travel 397

Travel Textures Brand Branding 397

Creative Boom

APRIL 28, 2024

"This allows for more fluidity, adaptability and future-focused thinking in brand strategy and design. We like to work with clients who have an entrepreneurial spirit and a commitment to redefining their categories, clients who seek the extraordinary." Brand is the manifestation of your organisation's purpose," he explained. "It

Branding 490

Branding Brand Client Agency 490

Creative Boom

JUNE 27, 2023

Ed Silk, global head of strategy at JDO , explains how to write one. The category has moved on since our last redesign." An example from my own experience stems from JDO's work with Pond's, an American brand of beauty and personal care products. Ed Silk, global head of strategy at JDO 8. Ah, there it is!

Agency 540

Agency Brand Branding Client 540

Creative Boom

MAY 26, 2024

That meant our design strategy for revitalising its brand had to strike a balance between capturing scientific expertise – summed up by pharmacists and people seeking help with specific skin conditions – and those who use E45 products more every day.

Inspiration 443

Inspiration Brand Branding Consulting 443

Creative Boom

MARCH 13, 2024

Despite this, the skincare category has seemingly dropped the ball and excluded the growing demographic of tattooed people, which is where Stories & Ink comes in. Ultimately, Robot Food sought to solidify the brand's longevity and continued success by shifting it to an omnichannel strategy as opposed to digital only.

Marketing 476

Marketing Marketing Brand Branding 476

Creative Boom

APRIL 6, 2023

Once upon a time, sun cream and skin creams were seen as totally different products, with little in common besides both being creams. This, along with the increasing collision of suncare and skincare, has set new expectations for the category. Even a longstanding, iconic brand must keep up with a changing world.

Agency 487

Agency Branding Brand Illustration 487

Creative Boom

APRIL 21, 2024

Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health. As an outsider himself, Eliass was drawn to building an inclusive brand with a quality product for everyone.

Agency 500

Agency Marketing Marketing Branding 500

Creative Boom

SEPTEMBER 1, 2024

And Blackjack falls right into that category. This Manchester-based brand strategy and design agency is known for building brands of character through strategic thinking and beautiful design, and their recent clients include Boeing, H&M Group, InVision, Manchester Central, Muse and MUTE Records. "It

Branding 474

Branding Brand Textures Agency 474

Design Milk

SEPTEMBER 4, 2023

Operating concurrently from two outposts in Oakland, California and Salt Lake City, Utah, design studio Enlisted has amassed an impressive portfolio of products and branding running the gamut from toothbrushes , wall storage systems , to home security systems.

Architecture 342

Architecture Production Portfolio Industrial Design 342

Creative Boom

JANUARY 28, 2025

Sure, it's important to be kind, responsible, and sustainableand many brands start out that way, where the founders see a genuine societal or environmental problem and set out to fix it with their product or service," she says. Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them?

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Client Marketing Marketing Brand 394

Creative Boom

MARCH 27, 2024

Along the way, we'll offer insights and strategies to help you find true contentment amidst all the chaos. For more on this, read our article 10 clever ways to make your workspace healthier and more productive. In truth, it lies less in one strategy than a combination of approaches, and there's no easy silver bullet.

Illustration 518

Illustration Illustrator Presentation Freelance 518

Just Creative

MAY 19, 2020

Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! Related: Best Brand Strategy Courses and Resources.

Branding 350

Branding Brand Marketing Marketing 350

Graphic Design Junction

JUNE 7, 2022

This is a very broad category that touches on everything from accounting standards to analyzing financial statements. The most common areas include sales, marketing, customer service, finance and accounting, and business strategy. It’s used to increase the awareness of a product or brand so that sales will go up.

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Programming Marketing Marketing Networking 246

Creative Boom

FEBRUARY 27, 2023

The new brand strategy shows off how Sauce Labs backs these dynamic teams by equipping them with the tools, service and confidence to solve any complex challenge. To further draw out visual cues inspired by coding language, How&How used code syntax to shape graphic highlighters, textural moments and product logos.

Coding 355

Coding Branding Brand Inspiration 355

Just Creative

DECEMBER 18, 2019

Every time you catch sight of their logo, a wave of emotion runs inside you, reminding you how much you enjoy their products or services. For a company wanting to create a distinctive identity, it is essential to elevate the visibility of its products and its marketing message. You just ‘connect’ with the company more than others.

Branding 308

Branding Brand Arts and Crafts Production 308

Creative Boom

APRIL 29, 2022

So if you're a 'graphic designer in Manchester' and want to be found for those search terms, then that's your goal – to create a site that Google thinks falls into that category and deserves to sit on its first page of results. You can organise images by category with the board, and Pinterest images appear in Google searches.".

Freelance 545

Freelance Freelance Marketing Marketing 545

Graphic Design Junction

FEBRUARY 24, 2022

For starters, visual consistency includes sizes, fonts, and buttons that impact a product’s learnability. Another category is functional consistency that comprises controls that work in the same way. Functional consistency enhances predictability to increase a user’s faith in your product. Consistency could also be internal.

Production 359

Production Fonts Color Brand 359

Just Creative

JUNE 29, 2020

Would they know one of your products immediately over a competitor’s product? The vast majority of people will be in this category. Your eventual goal is to get as many customers as possible to these final two categories. A robust brand awareness strategy is your best chance at bringing in a steady stream of new leads.

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Branding Brand Marketing Marketing 325