Wedge refreshes the identity of 'Canada's Cocktail'
Creative Boom
JANUARY 14, 2025
After its successful modernization of Canada Dry, the Keurig Dr Pepper team brought Wedge on to refresh Mott's Clamato Caesar, another icon in its portfolio awaiting revival. Lortie notes how the design team ensured that the brand as a whole would be consistent across all applications but expressed a particular fondness for the boxes.
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