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Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand

Creative Boom

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. The project began by examining the existing category to see if there were any opportunities. And the whole messaging calls out the category for containing "so much crap". Radical.

Brand 463
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D&AD Awards 2025: who won what?

Creative Boom

D&AD held its 63rd awards ceremony last night (Thursday 22 May) at London's Southbank Centre and handed out a record-breaking 668 Pencils across all categories. This was particularly evident in D&AD's new Creator Content category, where judges called for clearer definitions of craft excellence and higher standards in content creation.

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'Not just another fintech brand': a new identity for Apron shirks category norms

Creative Boom

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

Branding 508
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22 amazing works of art to inspire you from the World Illustration Awards 2023

Creative Boom

Professional Exploration Category Winner: The Governess by Trevin Wyant We reveal the winners of the World Illustration Awards 2023, and share their winning pieces. Looking for visual inspiration? And if that's not enough visual inspiration for you, also check out work from the shortlist.

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The Public Domain Image Archive: A treasure trove of free-to-use historical imagery

Creative Boom

If you're seeking inspiration from centuries of visual culture and a browsing experience that is both intuitive and immersive, this might just be the platform for you. Discovery and Inspiration The team behind PDIA developed multiple ways to explore the collection, each tailored to different modes of discovery. The unifying thread?

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Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

With the better-for-you drinks category becoming increasingly crowded, HALFDAY needed to ensure its functional benefits were clear, but also that the great classic taste of the liquid shone through," Bruce explains. According to Bruce, the goal is to "inspire people to enjoy a little time outwhether that's cracking a can at 3 p.m.

Brand 322
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Sam Rodriguez's graffiti-inspired portraits depict people in their unseen entirety

Creative Boom

Inspired by a diverse range of artists, including Prince, Frida Khalo, Barry McGee and Norman Rockwell, to name a few, Sam began developing his own signature style. "I I was inspired by Prince because of his stubborn dedication to being original and for having such a range in his music," Sam explains.