This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
With the better-for-you drinks category becoming increasingly crowded, HALFDAY needed to ensure its functional benefits were clear, but also that the great classic taste of the liquid shone through," Bruce explains. Museo Slab, a more refined typeface that adds a touch of craft and credibility, complements this.
The Graphic Design and Visual Communication Awards. Most readers of Designer Daily will probably be particularly interested in the Graphic Design and Visual Communication Awards. Some of the type of designs that can be sent for this category include: Symbols, Logos, Typography, Posters, Books and Page Layouts, 2D Packaging and More.
Founded by dermatologist Dr Alexis Granite, it aims to create a new category called "Affective Wellness", which combines beauty and skincare with emotional and mental wellbeing in body care products such as body wash, lotion, scrubs and serums. Here, Joonbyrd's brief was to inject joy and fun into the beauty and wellness category.
Most default to a predictable palette of blues and sterile imagery, which fails to effectively communicate their unique value proposition. The approach reflects Eddie's understanding that clarity is a competitive advantage in complex technical categories. There were several goals for our new brand identity.
Pet food brand Nutriment was founded in 2013 when raw diets were still a small niche within the category. Robot Food was brought in to update Nutriment's visual and verbal identity, including a new packaging design, with the goal of better communicating its science-driven approach, which differentiates it from competitors.
Influur was already a successful enterprise, hosting a diverse community of over 30,000 creators across various categories for branded events and social media collaborations. But they needed a new identity that fully reflected their role as a disruptor in this fast-evolving space.
"Flutterwave is such a powerful and dynamic brand that exudes the spirit of African entrepreneurship and so our collaborative approach was critical to this, ensuring the brand remained authentically African while standing out in its category," says Roman Stikkelorum, managing director at Verve.
Why Fonts Matter Fonts are more than just letters on a screen; they help communicate the tone, personality, and message of a brand or project. Whether it’s for event flyers, product launches, or website banners, the latest free fonts in this category are guaranteed to stand out.
Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new campaign, 'THAT juice'. Tropicana's rebrand coincides with a shift in the category, likely due to the turbulent economy of recent years.
Branding Design of the Year 2023: Campus, Reading International by Socrates Communications The victors of the Indigo Design Award 2023 offer extraordinary examples of real-world design we can all seek to emulate. They've just announced their 2023 winners, and we share the winning work in the seven main categories below. Well, why not?
Gen B will be the most tech-savvy demographic yet and will use digital platforms effortlessly for communication, learning, shopping and more. Technology will continue evolving, so staying ahead of digital communication and social media trends will be critical. Let's start with some obvious things.
Book Cover Award category went to Kerry Hyndman for her work on The Rich House by Stella Gibbons. Meanwhile, the winner of the Book Cover Award category went to Kerry Hyndman for her work on The Rich House by Stella Gibbons. Student Illustration category winner is Anglia Ruskin student Kate Rolfe for her work Navigating Dyslexia.
Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.
A big requirement of the brief was to ensure Panda's branding "reflects and retains its position as the category leader while helping it secure new store listings and dialling up stand out on-shelf," according to the agency. Panda is the original liquorice, and it needed to better communicate its role as a brand leader.".
One valuable insight we gained was the opportunity for a new type of ready-made meal category: one made from high-quality ingredients without being positioned too premium. We had to ensure that the new identity communicated authenticity, fresh ingredients, high quality and deliciousness without positioning it as a premium brand.
So it asked enlisted branding, design and communications agency Stormbrands to refresh and modernise its offerings in the face of increasing competition. Brand architecture The category as a whole was found to be busy and confusing, so this tension had to be resolved.
Badger is strongly positioned to lead the charge within the premium ale category but to do so, we needed a bolder approach", he explains. Nostalgia is a great tool to harness, but you need to maintain relevancy when working in a category traditionally shopped by an older audience," he adds.
The Swedish skincare brand is on a mission to revolutionise the beauty industry, so it approached Everland to design its new brand identity, packaging, brand name, and communication platform. Larsson describes the beauty category as "a design-intense category featuring a sea of minimalist designs mixed with beautiful flamboyant solutions"."
And the new designs for National Landscapes by Nice and Serious fall straight into that category. On top of this foundation, the tone of voice was designed to be flexible for the broad range of audiences National Landscapes needs to communicate with. Often, the key to a visual identity is a clear concept developed thoughtfully.
As well as talking about the current design atmosphere in Istanbul, he also broached the effects of communication design on global issues. Let's take a look at the seven winners from each of the main categories, starting with the visual identity of the FILMAR 2020 festival as created by WePlayDesign. "The Who won and why?
Red Antler used its expertise working with start-ups to design a category-disrupting dip for New York foodies. Luckily, Brooklyn-based studio Red Antler specialises in working with start-ups and new ventures and was excited to rewrite the rules of the dip category. The new Labneh company hit shelves across NYC this September.
Whether you’re aiming for a rustic, vintage look or a contemporary , professional vibe, there’s a font in these categories that can help you achieve your desired effect. Within the realm of graphic design and typography, fonts assume a central role in communicating messages, establishing a mood, and eliciting emotional responses.
When you're a new type of company, distilling your message into a simple brand purpose and communicating that through a brand system can be a big challenge. The primarily black and white colour palette is supported by accent colours used strategically to highlight elements or communicate different products across the portfolio.
Facial expressions are one of our oldest means of communication, and for an artist, this language allows for endless exploration." To help keep himself organised, he breaks his work down into three categories: nouns, verbs, and typography. Sam goes beyond simply capturing a likeness though.
Among Equals founder Emily Jeffrey-Barrett told Creative Boom that Haldon and David were impressive: "They had the UK's #1 fitness podcast, the training was exceptional, their community adored them, but their brand wasn't living up to all that. And it doesn't hurt that it sounds nice too – energetic and alliterative."
This meant that the brand had to consider its consumer-facing aspect and how it should communicate why it exists and how it can help. One of the key challenges was communicating exactly what StepChange does – people don't immediately understand what a 'debt charity' is," says Jess Cook, Robot Food client director. "No
But this narrow focus has resulted in a category that feels overly clinical and sometimes cold," says Kate, "losing sight of the real people at the heart of it all." Given When is the first of its kind in Australia, care needed to be taken to communicate the importance and impact of its service.
Most might not think of travelling between destinations as an enjoyable or memorable part of the holiday, so Inntravel needed to be able to communicate the joy and ease in strolling from one hand-picked boutique hotel to the next, with envious lunch spots and gorgeous scenery along the way.
With no true category leaders from which to draw inspiration, Otherway instead looked beyond the sector for inspiration. "As Although mortgages are one of life's biggest financial decisions, the category has historically lacked a human touch, so incorporating authenticity and emotion was crucial.
To help communicate this first-of-its-kind offering, JDO and Pernod Ricard were enlisted to create an identity that not only upheld and strengthened The Glenlivet's prestigious reputation but also ushered in the completely new and modern way to experience its single malt scotch whisky.
This meaning is now communicated through the brand phrase "good folk drink Folc". Its defining and differentiating features are its slightly more voluptuous, full-bodied bottle, its bold and powerful logo mark, and its earthy English colour palette, which includes hues not formerly associated with the category.
This meant that the brand had to consider its consumer-facing aspect and how it should communicate why it exists and how it can help. One of the key challenges was communicating exactly what StepChange does – people don't immediately understand what a 'debt charity' is," says Jess Cook, Robot Food client director. "No
While there are some brands already operating in this space, Unfound Studio set out to "avoid the conventions of the category", such as clinical blue hues, "childish illustrations", and "transactional language", according to Topham.
Future phases will bring the stories up through the 2000s, documenting the seismic shift in communication that began with the introduction of computers and digital fonts. The work profiled on the site spans various categories of typography, including printed books, calligraphy, hand lettering, typeface design and advertising.
The Scandinavian studio created assets to communicate the unique purpose of the skincare brand: to protect skin from city pollutants. With a clearly defined target audience in a competitive category, this project seemed to have the right balance of restrictions and freedom to build a solid creative and commercial concept", says Larsson.
Initial research and brief At the start of the process, Robot Food worked with the Goldmine team to analyse the category and take the new brand to the next level. The design team were tasked with communicating each product's functional benefits with concise graphic and copy-based language and an optimistic tone of voice.
This guide explores 70+ Japanese-style fonts , categorized by their design styles, and provides insights into how each category can enhance modern design and branding. Communicate Values : Align with minimalistic, elegant, or traditional brand messaging. Why Choose Japanese-Style Fonts for Branding and Design? Download 20. Download 56.
In short, this May, font designers have once more demonstrated their ability to transform the fundamental building blocks of communication into instruments of purposeful expression. It's a thoughtful addition to the neo-grotesque category that finds its own voice through careful attention to detail and nuanced design decisions.
To further communicate the brand's no-nonsense aesthetic, New Genre created a custom edit of Beausite Classic for the logotype with increased contrast and a round shape for the lowercase 'o' and the title of the 'i'. "For
We should be more pedantic about what sort of strategy we mean to clarify and communicate effectively. The words are flagged under three categories: Jargon, Unoriginal, and Overstated. Ultimately, they designed it to help themselves, their clients, and the wider creative community write with more clarity, creativity, and originality.
These fonts span across categories, offering something for everyone—from whimsical Christmas-themed typography to professional logo fonts and everything in between. A font’s quality lies in its ability to enhance communication while aligning with the project’s tone. Display Font Thirsty Dog 26.
Despite this, the skincare category has seemingly dropped the ball and excluded the growing demographic of tattooed people, which is where Stories & Ink comes in. Stories & Ink is a skincare brand dedicated to those with tattooed skin, developed by The Others Beauty Co. founder Stu Jolley and Robot Food founder Simon Forster.
Visual elements Typically, the health-food category aesthetic is plain and neutral, and the language and messaging are about communicating stereotypical health and beauty standards and how to achieve a 'better you'. The organising concept is that "More Nutrition believes that food is not an enemy – bad diets are."
Although the brand is immediately recognisable as a category disrupter with its bold-coloured bottles, its progressive nature is more than just skin deep. As you can imagine, Scotch whisky brands can often take a pretty serious tone with tales of provenance, lochs, and stags, all typical signifiers of status in the category.
We organize all of the trending information in your field so you don't have to. Join 66,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content