Remove category clients
article thumbnail

Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

Its employees are physically young, being in their 20s and early 30s (client director Tebo Mpanza is 34, and his business partner Jay Topham turns 31 this year). It also keeps clients ahead of the curve in effectively engaging the next generational cohorts as they emerge. The agency itself is young, having been founded in 2018.

Brand 376
article thumbnail

Can you dig it? Colossal craft new identity for quirky wine brand Archer Roose

Creative Boom

All while making the brand distinct in a crowded category." And these were collaborative clients who were genuinely nice people. First, by drinking all the wine!" "Second, we audited the brand's place in the world, looking at the four C's: consumer, culture, company and category. explains Greg.

Brand 395
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sam Rodriguez's graffiti-inspired portraits depict people in their unseen entirety

Creative Boom

To help keep himself organised, he breaks his work down into three categories: nouns, verbs, and typography. It’s easy to lose perspective when I’m not self-reflecting so I think of the categories as my table of contents, helping to examine the macro view of my work. It enables me to discover the voids I need to fill," he says.

article thumbnail

Practice develops a 'less is more' identity for new skincard brand Remedy

Creative Boom

But when it comes to client work, it can sometimes be an uphill battle putting that into practice. Corporate clients, in particular, may end up trying to cram multiple messages into one design; either to please all the competing parts of the business, or because they just lack focus concerning what their business is actully about.

Brand 325
article thumbnail

5 pieces of good news for freelance designers in 2022

Creative Boom

With a diverse community of more than 150,000 freelance designers, 99designs by Vista matches clients with creatives across brand and logo design, packaging, web design and more. And so nowadays, clients don't really care where you're located, as long as you have a web connection and know how to use Zoom. Of course you do.

Freelance 512
article thumbnail

'Not just another fintech brand': a new identity for Apron shirks category norms

Creative Boom

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

Brand 400
article thumbnail

How photo licensing platform Stills is helping designers create the best work of their careers

Creative Boom

Stills offers sophisticated search filters so you can search by category, artist, composition, orientation, colour palette, location, season, time of day, and more. Finally, Stills adds thousands of fresh images each week, so you can always expect something new (and something your clients haven't seen) to help your work truly stand out.