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The Evolution of Branding: Building Community and Identity

Inkbot Design

The Evolution of Branding: Building Community and Identity Branding has completely changed over the last hundred years, moving from a simple way to tell one company's products from another's to a deep connection with people's lives and communities. This shift means that brands are part of our culture and affect how we see ourselves.

Brand 94
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12 Branding Archetypes: Building Lasting Connections

Inkbot Design

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 141
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12 Best Marketing and Branding Strategies

Inkbot Design

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

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The 8 Types of Brands (Definitions & Examples)

Inkbot Design

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

Brand 95
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Brand Equity: How to Build and Maintain A Strong Brand That People Love

Graphic Mama

Your brand’s value, however, depends on the public perception of your brand and its recognition compared to its generic equivalents. With this in mind, today we’re going to talk about brand equity. What is brand equity, how do you measure it, and how to build it for your brand?

Brand 77
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State of Branding: Pennsylvania (From Pennsylvania Flags, to Pennsylvania Brands)

Canny

From the Pennsylvania flag, to Pennsylvania museums and tourist attractions, welcome to the next stop on your state of branding tour. You might have noticed that we’ve been looking at branding across the United States for a little while now on the Canny blog. The State of Branding: Florida (from Florida flags to Florida brands).

Brand 78
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What Makes Luxury Brand Identity So Desirable?

Inkbot Design

What Makes Luxury Brand Identity So Desirable? Luxury brands have a certain je ne sais quoi, making them irresistible to consumers. As a marketing expert who has worked with various high-end brands over the years, I've identified some key ingredients that make up the secret sauce of luxury brand identity. Details matter!

Brand 75