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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. But behind the scenes, there's a lot more going on.

Education 518
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

From digital painting to cut-paper stop-motion animation, this award-winning Chinese artist is passionate about creating visual narratives with energy, positivity, and a sense of life. My style has been shaped through years of experimentation – printmaking, collage, hand-drawing, stop-motion, digital painting – I've tried it all.

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10 Top Visual Trends for 2025

Graphic Design Junction

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

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Sam Wilde's complex patterned worlds explore the tension between organic & human-made

Creative Boom

Precarious Pangolins – Carnival (Detail) © Sam Wilde In the four years since graduating from the Royal College of Art in London, Sam Wilde has won numerous prestigious awards for his intricate fine art patterns and enjoyed collaborations with brands such as Apple, John Lewis, Liberty and the Turner Contemporary. A feast for the eyes.

Patterns 508
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The Collected Works and PRINT Magazine craft a new identity for PRINT Awards 2025

Creative Boom

This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications. The hero film also actively shaped the overall brand identity. Colt echoes this sentiment, emphasising the shift towards more flexible systems.

Print 356
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10 Top Graphic Design Trends for 2025

Graphic Design Junction

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.