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SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.
A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.
It's a visual tribute to the designers and creative studios who use type not only as a communication tool but as a form of expression that defies convention. From sporting brand identities that convey motion to fluid designs for food and beverage brands, the book includes themes that appeal to designers everywhere.
Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Brands are more and more focused on not only telling relevant stories but also on counting on the right people to tell those stories.
With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.
He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.
Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.
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In today’s digital age, standing out in business means blending traditional professionalism with modern innovation. While the popularity of digitalcommunication continues to rise, business cards remain a powerful tool for face-to-face networking and branding. The answer lies in the power of personal connection.
That's because the course emphasises excellence in visual communication across diverse disciplines, while embedding hard design thinking at its core. His career began while still at university when he established himself as a freelance designer and worked on branding, web design, and brand strategy.
Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Brands are more and more focused on not only telling relevant stories but also on counting on the right people to tell those stories.
This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental.
Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.
A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was static in an era that demands dynamism.
We share some key insights from Frontify's recent webinar, A Different Type of Branding, and details of how you can register for the next one. AI has given us access to all different forms of communication," he explained. This interactivity opens up new avenues for creating engaging and dynamic brand experiences. Phil Garnham 2.
Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived. But how is this achieved?
Whether you’re working on branding, packaging, or web design, the right Japanese-style font can evoke cultural authenticity, elegance, or contemporary simplicity. This guide explores 70+ Japanese-style fonts , categorized by their design styles, and provides insights into how each category can enhance modern design and branding.
In today’s design world, logo badge designs are a popular trend that continues to inspire both designers and brands. Download Lumberjack Badges Elevate your brand, clothing, or designs with the 10 Lumberjack Vintage Badges, perfect for logos, signs, posters, or t-shirts.
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A new book explores their evolution and impact in our increasingly visual digital world. A new book from independent British publisher Counter-Print delves into this fascinating realm, showcasing how these tiny symbols shape communication in the digital age. I think there is a difference between the two," Jon responds.
Gen B will be the most tech-savvy demographic yet and will use digital platforms effortlessly for communication, learning, shopping and more. For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. Let's start with some obvious things.
Logo badge designs have always been a timeless element in branding. These compact, emblematic designs continue to redefine branding by merging aesthetics with storytelling, offering a visually impactful way for businesses to stand out. This trend is particularly popular among artisanal brands seeking to highlight their individuality.
Creative studio Mayda has unveiled a dynamic brand identity, drawing inspiration from its namesake – a mysterious island that appeared and disappeared from historical maps. Our identity really embraces that," he continues, "building on the metaphor by putting the perspective point of the horizon at the heart of the brand."
To help spread their message far and wide, Fluz recently teamed up with Koto , a brand and digital agency with studios in Berlin, London, Los Angeles, New York and Sydney, to craft a fresh brand to fuel Fluz's expansion. Second, flexibility: ensuring that every touchpoint and piece of communication feels uniquely Fluz.
Loving Christmas Font Loving Christmas a christmas font duo is made for any professional project branding, such as logotype, watermarks, poster, branding, promotions, product packaging, etc. Download Font Benbow Font Free fonts are costless digital typefaces that enhance design creativity across personal and commercial projects.
Each asset has been transformed to better communicate the brand's quality, including a new wordmark inspired by a version from the archives. Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence.
That's the thinking behind the world's most-connected digital dollar account, Airtm , which has been given a new prism-based identity courtesy of DesignStudio. Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015.
The Indigo Design Awards celebrate "trail-blazers, risk-takers and all those on the cutting edge of the visual design world" across the fields of graphic, digital, mobile design, design for social change, branding and freelance. Digital Design of the Year 2022: Preserving Timeless Wisdom by noformat, inc. Who won and why?
Branding Design of the Year 2023: Campus, Reading International by Socrates Communications The victors of the Indigo Design Award 2023 offer extraordinary examples of real-world design we can all seek to emulate. Brooklyn-based strategy and design studio Team brought this mission to the fore with a new brand identity.
Following the recent sale of its digital commerce and product design businesses, Ascential has become more streamlined and focused on events serving the marketing and fintech industries. In light of this transformation, Ascential needed new branding to represent this new, focused offering.
New Genre has created the website and identity for Follio, a new digital platform designed to help large enterprises organise, manage and deliver interior design standards while streamlining workflows and ensuring cohesion. Follio was created to fill a gap in the market for architecture and interior design tools.
Fiasco Design ensured that each theatre could retain its own unique identity while communicating the unified message of the wider group. Bristol-based agency Fiasco Design has partnered with leading West End theatre group Nederlander Theatre to spotlight their own story through a new brand and website.
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Brand and design consultancy BAGGI is behind the design of the campaign, and their core aim is to showcase why the UK's food and drink industry is such a vibrant place to work. Finally, BAGGI sought to communicate how people can progress in the industry, from entry-level to the executive level. "It
Dutch agency Verve has launched its new brand identity for African fintech Flutterwave , which has just been valued at over $3 billion, currently making it the highest valued African startup on the continent. The whole identity and brand strategy is grounded on this single story and pulls through across the new brand and its assets.".
The visual landscape in which creative work appears is becoming more cluttered, and the digital world is so vast that making your work visible is getting harder and harder. Counterprint co-founder Céline Leterme] and I used to work in branding agencies in London before setting up our own studio and moving on to publishing later in our career.
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Read on to discover how designers and brands alike are set to navigate the complex terrain of typography in 2025, balancing functionality with flair and tradition with innovation. With recent trends reflecting on brand's histories and evoking nostalgia, serif type has naturally resurfaced," says Beth. He has a point.
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Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.
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The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'. But what is StepChange?
The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Everyone's down in the dumps right now.
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