Creative Boom
DECEMBER 18, 2023
Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Founded in 2011 and based in Singapore, it's Southeast Asia's first certified B Corporation and is committed to bettering our planet through providing holistic vocational programs to educate and empower marginalised communities.
Designer Daily
OCTOBER 4, 2023
Currently, there are 160 teenagers in the orchestra and many more in the NYO Open program. One of the self-confessed goals was to avoid clichés of branding aimed at youth audiences, which was achieved with success. The branding works particularly well when repeated or animated, as it give a very musical vibe with the rhythm it creates.
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Inkbot Design
MAY 8, 2024
Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.
Creative Boom
DECEMBER 7, 2023
Traditionally, city centre markets didn't really need much in the way of branding other than maybe a sign at the entrance. It's honestly not the most prestigious program," he says, "but I'm thankful for growing up in a city that appreciates the arts. We speak to the Washington, D.C.-based Today, that's all changed.
Creative Boom
AUGUST 29, 2023
If your eccentric grandma was a hip spirits brand, she might look a little like this. And here's a fun example from US craft distillery brand Vikre. To build Vikre's brand, website and packaging, SMAKK used hints of surrealism to build a world that reflects its vibrant Duluth community and Nordic heritage.
Creative Boom
AUGUST 21, 2023
We explore how Universal Favourite crafted a visual identity for a new fintech brand, and how it helps raise their name above the noise. In short, it had outgrown much of its early brand work. Evolution not revolution It was important to retain brand attribution by keeping the DNA of the original identity intact.
Creative Boom
NOVEMBER 26, 2023
We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.
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