Creative Boom
NOVEMBER 26, 2023
We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.
Creative Boom
DECEMBER 7, 2023
Traditionally, city centre markets didn't really need much in the way of branding other than maybe a sign at the entrance. It's honestly not the most prestigious program," he says, "but I'm thankful for growing up in a city that appreciates the arts. We speak to the Washington, D.C.-based Today, that's all changed. "The
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Creative Boom
AUGUST 21, 2023
We explore how Universal Favourite crafted a visual identity for a new fintech brand, and how it helps raise their name above the noise. In short, it had outgrown much of its early brand work. Evolution not revolution It was important to retain brand attribution by keeping the DNA of the original identity intact.
Creative Boom
DECEMBER 11, 2023
Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. But it wasn't until she stumbled upon a tutorial for a 3D landscaping program called Bryce that she became aware of the potential of digital creativity. "I
Inkbot Design
MAY 8, 2024
Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.
Creative Market
JUNE 12, 2020
One of the biggest concerns for designers is how to find clients during this time of worldwide lockdowns. Though this pandemic and lockdown are unprecedented challenges for graphic designers, it’s still possible to find good clients during this hardship. Lina Kukulske shares her thoughts about this strategy. "9
Just Creative
SEPTEMBER 14, 2020
In this episode we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Learn Brand Strategy. Listen Here.
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