Inkbot Design

MAY 17, 2022

Top 10 Tips for Branding Products. Whether you’re an entrepreneur who has just launched a product or are looking to improve upon an existing brand, this short guide will help you understand what makes products memorable and how to communicate that value. 1 – Create a strong brand identity.

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Canny

DECEMBER 13, 2022

If you’re looking for the complete list of manufacturing events to attend, then this is the blog for you. For this blog, we’ll mainly be focussing on the manufacturing sector but with a particular emphasis on sustainability as this area continues to be a huge driver in a buyer’s decision-making. download now. download now.

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Manufacturing Exhibition Production Networking 78

Creative Boom

JANUARY 24, 2024

Vertical Aerospace, a Bristol-based pioneer in eco-friendly aviation, has partnered with Fiasco to redesign its brand and website. Fiasco digital lead Mike Frost explains: "With public flights on the horizon, Vertical needed a modern brand and website that appealed not only to commercial partners and investors, but the general public, too.

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Digital Travel Publication Brand 434

Inkbot Design

MAY 8, 2024

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

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Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. With the help of Microsoft, it allowed Apple to shift from just being a manufacturer of Macs and reinvent itself as a creator of innovative tech products that we all know and love. What is a brand?

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Inkbot Design

NOVEMBER 3, 2023

How to Design the Perfect Product Label: A Step-by-Step Guide Product labels. They're those little stickers, tags, and wrappers that adorn every packaged product on store shelves. But make no mistake – product labels are one of the most critical branding and marketing tools companies have.

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Inkbot Design

NOVEMBER 4, 2023

Optimising Product Design: Creating Products People Love Product design is an art and a science. In today's crowded marketplace, optimising your product design process is no longer optional – it's imperative. Low engagement, poor retention, and products that fail to achieve product-market fit.

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Production Arts and Crafts Industrial Design Manufacturing 86

Design Milk

NOVEMBER 16, 2023

Design made in Puglia marks the first significant introduction of Pugliese design and production to the American market with an immersive exhibition showcasing handcrafted furnishings, materials, and objects from 11 exemplary regional brands. Each product combines traditional craft with production efficiency.

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Inkbot Design

NOVEMBER 9, 2023

Top 15 Product Design Trends to Watch We live in exciting times. As technology advances rapidly, product designers have more tools than ever to create innovative and user-friendly products. In 2024, we can expect to see some fascinating new trends emerge in product design. In 2024, this trend will go mainstream.

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Production Manufacturing Internet and Software Development Textures 88

BP&O

APRIL 5, 2022

With manufacturing and sales teams throughout Australia, UK and the USA, Autex has grown to become the market leader in interior acoustic products in New Zealand, and the go to choice for leading architects aspiring to reduce the amount of atmospheric noise within cutting-edge residential and commercial spaces.

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Noupe

DECEMBER 21, 2022

Custom-designed products are definitely a rising trend, and for an eCommerce business owner like you, coping with the latest trends and coming up with ideas to sell products is the best approach to success. Why Sell Custom Products? Yes, there are other ideas to follow, but what’s so special about selling custom products ?

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Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

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Brand Branding Arts and Crafts Digital 77

Inkbot Design

OCTOBER 7, 2023

Brand Personality Types: Key to Consumer Behaviour In the competitive business world, where brands vie for attention and aim to connect with their target audience on a deeper level, having a distinct brand personality can help them stand out. What Does Brand Personality Mean? Why is Brand Personality Important?

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Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

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Inkbot Design

DECEMBER 22, 2023

How Minimalist Branding Connects with Customers Minimalism has become a significant trend across our culture in recent years. This preference for minimalism has also influenced branding and marketing strategies. What Exactly is Minimalist Branding? Less is more when it comes to minimalist branding.

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Inkbot Design

JANUARY 25, 2024

The Evolution of Branding: Building Community and Identity Branding has completely changed over the last hundred years, moving from a simple way to tell one company's products from another's to a deep connection with people's lives and communities.

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Inkbot Design

APRIL 29, 2023

Brand Attributes: Unlocking the Power of Your Identity Let me start by asking you a question: what do Apple, Nike, and Coca-Cola have in common? The answer is simple – an influential and instantly recognisable brand. So, let's dive in and unlock the power of your brand attributes. What Are Brand Attributes?

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Canny

OCTOBER 31, 2023

If you’re looking for effective sweets branding, then you’ve come to the right place. Branding for this type of product needs to capture the attention of consumers and give them a reason to pick it up off a very crowded shelf. There’s quite literally hundreds of sweets brands, all competing for the same customers.

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Brand Branding Production Arts and Crafts 78

Azure Magazine

JUNE 16, 2021

Inspired by the Bauhaus design approach, the company’s deceivingly minimal products masterfully balance craftsmanship and functionality. It wasn’t until 1950, however, that Braun designed the product that the company is best known for today — the shaver. Few products embody Braun’s mandate of “less, but better” as wholeheartedly.

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Production Brand Branding Industrial Design 126

Abduzeedo

NOVEMBER 16, 2020

GEOMETRY 3D Product Visualization. Peter Janov shared a personal exploration of a set design and 3D product visualization. The main subjects of these renders are furniture pieces manufactured by an Italian brand Cimento. abduzeedo 11.16.20

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Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

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Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

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Just Creative

MAY 28, 2020

When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. In this guide, we’ll look at seven of the most common types of branding.

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We And The Color

JULY 1, 2021

The team of Argentinian design studio Bunker3022 created a sophisticated brand identity including stationery and website for Leval Solare. Leval Solare is Argentina’s leading brand in curtain equipment and solar control for architecture, design, and decoration projects. All images © by Bunker3022. Subscribe to our newsletter!

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Web Design Web Design Brand Branding 114

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? Packaging and Labels.

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Inkbot Design

OCTOBER 18, 2023

How to Build Consumer Trust Through Brand Identity Establishing a trusted brand identity has become more crucial in an age of misinformation and mistrust. Consumer trust is the foundation on which great brands are built, fostering loyal customers who feel connected to the company on a deeper level. They know what to expect.

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Inkbot Design

OCTOBER 18, 2023

How to Build Consumer Trust Through Brand Identity Establishing a trusted brand identity has become more crucial in an age of misinformation and mistrust. Consumer trust is the foundation on which great brands are built, fostering loyal customers who feel connected to the company on a deeper level. They know what to expect.

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Brand Branding Media Production 89

Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

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Inkbot Design

FEBRUARY 13, 2024

Best Branding Practices to Increase Your Brand Power 87% of consumers say that brand loyalty influences their purchasing decisions. Since many brands compete for consumer attention, establishing a solid and memorable brand identity is essential. Now, let's learn how to upgrade your brand and succeed.

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Azure Magazine

MAY 10, 2024

While innovative manufacturing practices and a growing movement to embrace recycled, non-toxic, and low-carbon materials have revolutionized design, environmental responsibility often comes at the expense of luxurious aesthetics and top-of-the-line performance. Case in point? And the global design community is taking notice.

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The Branding Journal

OCTOBER 18, 2023

Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent about its operations and activities, it demonstrates to the world that it values its customers and all those it influences – treating them with the utmost respect. How the services are delivered (e.g.,

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Brand Branding Production Publication 52

Abduzeedo

OCTOBER 13, 2022

Artkey Universe space exploration inspired branding. abduzeedo 1013—22 Todd Huynh shared a branding project that he worked on for Artkey Universe, a creative studio specializing in manufacturing technological handmade accessories with the main product being art mechanical keycaps. Client: Artkey Universe.

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Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

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The Branding Journal

JANUARY 12, 2022

According to a 2018 article by Pet Food Processing , the number of pet food brands in the US at the time was 630, with a 71% increase since 2011. In a market like this, differentiation is essential, and brands must address more niche needs. This is where fresh food brands like The Farmer’s Dog come in.

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Azure Magazine

FEBRUARY 17, 2021

Even in a pandemic, leading manufacturers across the region have continued this rich tradition, offering up a bevy of furnishings and accessories that celebrate the craftsmanship, formal language and materiality that has become synonymous with Scandinavian design. Savoa by Swedese. Front by Offecct. Pavo by Klong.

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Inkbot Design

NOVEMBER 9, 2022

7 Brand Building Tips That Can Make You A Millionaire. Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. To represent your brand, you can use a logo, website, business card, etc. Building a brand can be a complicated task.

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Design Milk

OCTOBER 28, 2021

Like its more productivity-focused counterpart the WorkPod , the 98 square foot multifunctional Pod drops the “work” from its moniker, but retains a level of adaptability while adding a slew of standard features. They’re returned with a similar architectural effort designed to expand living and work space into the backyard.

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