Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

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Marketing Marketing Brand Branding 77

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

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Brand Branding Production Marketing 92

Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 71

Brand Branding Arts and Crafts Digital 71

Canny

OCTOBER 31, 2023

If you’re looking for effective sweets branding, then you’ve come to the right place. Branding for this type of product needs to capture the attention of consumers and give them a reason to pick it up off a very crowded shelf. There’s quite literally hundreds of sweets brands, all competing for the same customers.

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Brand Branding Production Arts and Crafts 78

Inkbot Design

DECEMBER 22, 2023

How Minimalist Branding Connects with Customers Minimalism has become a significant trend across our culture in recent years. This preference for minimalism has also influenced branding and marketing strategies. What Exactly is Minimalist Branding? Less is more when it comes to minimalist branding.

Brand 75

Brand Branding Marketing Marketing 75

Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

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Brand Branding Media Marketing 92

Inkbot Design

OCTOBER 7, 2023

Brand Personality Types: Key to Consumer Behaviour In the competitive business world, where brands vie for attention and aim to connect with their target audience on a deeper level, having a distinct brand personality can help them stand out. What Does Brand Personality Mean? Why is Brand Personality Important?

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Brand Branding Marketing Marketing 85

Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

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Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

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Brand Branding Marketing Marketing 138

Inkbot Design

FEBRUARY 13, 2024

Best Branding Practices to Increase Your Brand Power 87% of consumers say that brand loyalty influences their purchasing decisions. Since many brands compete for consumer attention, establishing a solid and memorable brand identity is essential. Now, let's learn how to upgrade your brand and succeed.

Brand 52

Brand Branding Marketing Marketing 52

Just Creative

JULY 7, 2020

Mobile phone manufacturers today keep advancing camera technology, making it more accessible for the general public to experiment with imaging techniques. Not only that, but you also need to invest in marketing and personal branding to encourage positive engagement from potential clients. What is Branding for Photography Businesses?

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Inkbot Design

DECEMBER 21, 2023

How Custom T-Shirt Design Can Help Promote Your Brand T-shirts are the ultimate casual wear. But a simple tee can also be an incredible branding and marketing tool for businesses and organisations. With some creative custom design work, you can transform basic shirts into walking billboards for your brand. Let's get started!

Brand 71

Brand Branding Arts and Crafts Graphic 71

Inkbot Design

NOVEMBER 9, 2022

7 Brand Building Tips That Can Make You A Millionaire. Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. To represent your brand, you can use a logo, website, business card, etc. Building a brand can be a complicated task.

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Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? Packaging and Labels.

Brand 126

Brand Branding Marketing Marketing 126

Eye on Design

JULY 7, 2022

Apart from physical similarities, the two also have much in common in the world of advertising. Even before the proliferation of smartphones led to the popularity of “mobile advertising,” matchboxes plastered with advertisements once offered an affordable and portable means of marketing too. Courtesy In Plain Words.

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Advertising Advertising Manufacturing Marketing 63

Inkbot Design

FEBRUARY 23, 2024

False Advertising: Deceitfully Promoting Products and Services False advertising uses false, misleading, or unsubstantiated claims to promote a product, service, or brand. It involves exaggerating the benefits or features of a product to get consumers to buy it. What is False Advertising?

Advertising 72

Advertising Advertising Production Marketing 72

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

Marketing 85

Marketing Marketing Brand Branding 85

Inkbot Design

NOVEMBER 4, 2022

How To Be An In-Demand Creative Brand Designer. A brand designer creates the look of a company, product or even a person. Whether the design is in a logo, product packaging, advertising campaign or even a person's appearance, a brand designer creates the style. What skills does a Brand Designer need?

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Brand Branding Graphic Design Graphic 72

Inkbot Design

OCTOBER 18, 2022

How to Create a Brand Message That Resonates With Your Audience. A brand message is a specific set of words that identifies the brand as different from other brands in the same market. To create a message that resonates with your audience, start by asking yourself three questions: What do I want my brand to communicate?

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Brand Branding Production Marketing 141

Inkbot Design

OCTOBER 27, 2023

First Impressions: Creating Positive Branding from the Start The first contact between a brand and a potential customer is like a first date – awkward, exciting, and full of potential. When it comes to branding, nailing that first impression is everything. A misunderstanding is difficult to undo.

Brand 95

Brand Branding Media Advertising 95

Inkbot Design

SEPTEMBER 29, 2023

Top 8 Tips for a Successful Product Launch Event New products are not just a means to more extensive catalogues and greater profits. They establish your brand as innovative and relevant. New products also attract new customers, growing your customer base and increasing brand awareness. Need some pointers?

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Production Marketing Marketing Banners 71

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. These characteristics can be related to the product itself (e.g., The Importance of Building a Brand Personality.

Marketing 72

Marketing Marketing Brand Branding 72

Creative Review

JULY 20, 2020

As Europe’s lockdowns start to ease, it’s time for brands to review their approach to advertising and marketing, and consider the environmental impact of their creative campaigns. Present-day consumers demand sustainability and want to engage with brands that live up to their environmental promises and policies.

Brand 65

Brand Branding Advertising Advertising 65

Inkbot Design

JULY 29, 2022

5 Reasons to Use Direct Mail Advertising in Your Marketing Plan. This is because people find direct mail more reliable and effective than other forms of advertising. When people sign up for a direct mail list, they usually pay for it and immediately get the products and services they want. They want to get accurate messages.

Advertising 59

Advertising Advertising Marketing Marketing 59

Inkbot Design

AUGUST 23, 2023

Top 10 Luxury Logos that Redefine Branding In today's fast-paced, hyper-connected world, a brand's logo is its most iconic visual signature. For luxury brands , in particular, the logo transcends a mere symbol – it becomes an artistic statement that encapsulates the ethos of exclusivity, prestige, and refined taste.

Brand 84

Brand Branding Arts and Crafts Fashion 84

Inkbot Design

NOVEMBER 10, 2023

What Makes Luxury Brand Identity So Desirable? Luxury brands have a certain je ne sais quoi, making them irresistible to consumers. As a marketing expert who has worked with various high-end brands over the years, I've identified some key ingredients that make up the secret sauce of luxury brand identity. Details matter!

Brand 71

Brand Branding Arts and Crafts Client 71

Canny

AUGUST 11, 2022

However, the state has so much more to offer than just being ‘The Big Apple’ as it is home to some fantastic brands. This week we are moving further East on our state of branding tour, and discussing all things New York, from Niagara Falls and Yonkers, to Rochester, Buffalo, and Syracuse. The Branding Brief Template.

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Brand Branding Sports Theme 148

Inkbot Design

JULY 15, 2023

Top 10 Clothing Brand Logos for Designer Inspiration If there's one thing that can instantly grab our attention and make a lasting impression, it's a well-crafted logo. Whether the sleek curves of Nike's iconic swoosh or the bold simplicity of Adidas' three stripes, clothing brand logos can instantly communicate a brand's identity.

Brand 77

Brand Branding Inspiration Fashion 77

Creative Review

JANUARY 27, 2021

Over the course of its near 50-year life span the logomark has become a ubiquitous addition to our visual landscape, so easily identified that for half of that time it has stood alone, without supporting typography, to represent the Nike brand. In other words, a brand is not what you say it is. .” All images: © Nike, Inc.

Brand 138

Brand Branding Sports Advertising 138

Canny

OCTOBER 19, 2021

Jargon and technical terms can be a real barrier to entry into the world of branding and rebranding. Especially with branding projects, where the deliverables are clear cut and defined from the get go, it’s vital to be clear on what you’re doing and how you’re doing it. Brand Guidelines / Brand Book / Brand Manual.

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Brand Branding Production Fonts 147

Design Milk

JANUARY 6, 2023

Dylan’s work has been featured by Wired , Fast Company , Creative Review , Communication Arts , and Brand New. The Fortis Factory Lamp marks the beginning of branding as we know it today. While branding began in Egypt around 2000 BC as a mark of ownership for cattle, Ancient Romans borrowed the technique and added meaning.

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Art Manufacturing Brand Branding 105

Inkbot Design

JULY 23, 2023

How to Write an Irresistible Brand Positioning Statement Are you ready to unlock the secrets behind crafting a brand positioning statement to leave your competition in the dust? Well, you've come to the right place because, in this article, we're diving headfirst into the captivating world of irresistible brand positioning !

Brand 82

Brand Branding Arts and Crafts Marketing 82

Inkbot Design

JANUARY 12, 2023

Brand Authenticity: How to Build Trust with Customers. Brand authenticity is recognising the brand's actual values and qualities. The best way to understand this is to think of the brands themselves. How would it feel to have your brand resonate with your customers more deeply? What is Brand Authenticity?

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Brand Branding Production Manufacturing 72

The Branding Journal

JUNE 10, 2022

What makes a brand exceptional and worthy of our decision? Well, the ongoing success of a brand can very often rest on the values at its heart and how authentically they are expressed and communicated in the marketplace. We also included a few examples of brand values from big companies to help you find those unique to your brand.

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Brand Branding Production Marketing 115

UX Collective

MAY 18, 2023

During this transformative phase; the age of creative machines where AI is more and more performing tasks that were once the sole domain of designers, now our unwavering commitment and abundant resources are purposefully directed toward the fulfillment of manufacturing demands. Product conveys capital. Robert Hannah.

Arts and Crafts 111

Arts and Crafts Advertising Advertising Production 111

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. This helps build trust between a brand and a customer and ultimately make a sale. This is why it's so crucial for your brand to have a clear purpose and message.

Marketing 91

Marketing Marketing Brand Branding 91

Inkbot Design

JULY 4, 2023

The Power of Storytelling in Branding Have you ever wondered why some brands seem to have an almost magical hold on our hearts and minds? It's not just their products or services that draw us in, but the stories they tell. Welcome to an exciting exploration of “The Power of Storytelling in Branding”!

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Brand Branding Arts and Crafts Media 70