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Australian health and performance brand merges ancient codes of strength with futuristic visions

Creative Boom

At its heart, Compound is a preventative healthcare and performance brand. Its offering comprises a mix of clinical diagnostics, diet planning, fitness programming, measurement and accountability, and its goal is to help clients meet their health and fitness goals.

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Can sports enrich your art? These creatives say 'yes'

Creative Boom

We speak to five creatives from various disciplines to reveal the benefits of sport and its impact on our creative careers. For many creatives, sport offers a valuable outlet that doesn't just help them unwind, stay fit or get a thrill but also deeply informs their creativity. Here's what they had to say. I've never looked back.

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Sports stars, stand aside: these new sneakers celebrate creatives instead

Creative Boom

Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. It generally tends to be sports stars who get this kind of honour, and even then, only if you're at the very top of your game. Ever thought you'd have a sneaker named after you?

Sports 415
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American Sports, Drinks Packaging, and More: Glen’s Inspirations

Canny

The Branding Brief Template. The Branding Brief Template. They rule over all every other agency in that sector and have built their brand personality around these industries they work with. I have specifically picked out two sectors to explore: Drinks packaging and American sports. American Sports. download now.

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Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

On the one hand, you want to celebrate that a brand or company has been in business for several decades or even centuries. Defy's creative concept "Boyds for Life" is grounded in the retailer's four generations of family ownership and sustained client relationships." How do you make a business founded in 1938 relevant today?

Sports 425
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Sports Branding: How to Win Fans and Influence Consumers

Inkbot Design

Sports Branding: How to Win Fans and Influence Consumers Sports can unite people of all backgrounds and ages, creating shared enthusiasm and fervour. The global sports market is booming, with estimates valuing it at almost $500 billion ! What is Sports Branding?

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How AUB alumni behind The Syrup Room are serving brands something different

Creative Boom

As Josh explains: "We work with brands to help them connect with their customers through physical design." When we founded The Syrup Room, we transferred those skills to brand work. Typically, they utilise cutting-edge materials and unique processes to help keep clients ahead of the curve, as well as promote sustainability.

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