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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

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Uncommon rebrands Fifa as EA Sports FC

Creative Boom

Uncommon Creative Studio has created a new look for EA Sports FC, a new digital platform replacing Fifa that reveals "a first glimpse of the interactive future of football," according to Uncommon. Forging the EA Sports FC identity directly through it and then building a prolific design system around it."

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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

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Crafting a Winning Branding Strategy for Today’s Outdoor Trend Sports

We And The Color

The fascinating world of outdoor trend sports is thriving, with enthusiasts flocking to activities like trail running, freeskiing, snowboarding, surfing, or gravel biking in pursuit of adventure, fitness, and an escape from the daily grind. Authenticity Matters : In these sports, authenticity is highly valued.

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New book celebrates the brand that changed British football forever

Creative Boom

In the 1973-74 season, sportswear brand Admiral forever changed the British football landscape with the introduction and sale of the first replica shirt. The book is a partnership between football design studio Glory Studio , Admiral Sports and Halcyon Publishing. We caught up with Lee Nash of Glory Studio to find out more.

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Sports stars, stand aside: these new sneakers celebrate creatives instead

Creative Boom

Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. It generally tends to be sports stars who get this kind of honour, and even then, only if you're at the very top of your game. Ever thought you'd have a sneaker named after you?

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Lucozade launches its biggest redesign in nearly 100 years

Creative Boom

For decades, Lucozade might have been known as either a sports drink or an ideal hangover cure, but today, it has changed as we know it forever. We know how important it is to have a recognisable and distinctive brand through all channels – whether online or offline.

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